Department & Designation : Sales (General Trade) & Sales Representative

Experience: Above 1-3 Years (FMCG)

Qualification: Diploma/Graduate (Mandatory)

CTC Range: 2.50 – 3.00 LPA (Including Fixed Allowance)

Benefits: PF & ESI, Bonus & Gratuity

Sales Execution:

 Achieve monthly and daily secondary sales targets (both value and volume).

 Visit a minimum of 40 outlets per day, ensuring at least 50% conversion into productive

calls (orders booked).

 Ensure product visibility, stock availability, and shelf space in all assigned outlets.

 Expand outlet base by onboarding new retail outlets monthly allocated areas.

Distributor & Retailer Management:

 Manage assigned distributors and ensure fulfillment of secondary orders (Minimum one

Distributor to Max Three).

 Follow up with distributors to ensure timely stock availability and delivery to retailers.

Commercial Responsibilities:

 Adhere to company norms and monitor outstanding payments.





Reporting & Data Management:

 Maintain accurate daily call reports (DCRs), order data, and beat plans as per his MJP on

using the designated mobile application.

Market Intelligence:

 Track competitor activities: pricing, promotions, and recent product launches.

Marketing & Promotion:

 Ensure proper communication of schemes and new launches to retailers.

Required Skills & Attributes

 Strong communication and negotiation skills

 Territory knowledge and relationship with retailers

 Goal-oriented with a proven sales track record

 Familiarity with sales apps or DMS (Distributor Management System)

 Ability to work under pressure and manage daily field targets

Locations

Chennai

Kanchipuram/Chengalpattu

Thiruvallur

📌 Field Sales Executive (Chennai)
🏢 CIEL HR
📍 Chennai