Job Title: SEO & Google/Meta Ads Specialist

Department: Digital Marketing

Experience: 1–3 years

Employment Type: Full time

Location: Chandigarh

Job Summary

We are looking for a results-driven SEO & Paid Media Specialist to manage and improve our organic search presence as well as paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram).

The ideal candidate should have hands-on experience in SEO, Google Ads, Meta Ads, keyword research, campaign optimization, analytics, and performance reporting. The candidate will be responsible for driving qualified traffic, leads, conversions, and overall digital marketing performance.

Key Responsibilities

SEO

- Develop and implement on-page and off-page SEO strategies.
- Conduct keyword research and identify high-value search opportunities.
- Optimize website content, meta titles, meta descriptions, headings, URLs, and internal linking.
- Perform technical SEO audits and identify issues affecting rankings and website performance.
- Manage link-building and off-page SEO activities.
- Monitor keyword rankings, organic traffic, and competitors.
- Improve website visibility and organic lead generation.
- Use tools such as Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs, SEMrush, or similar platforms.
- Prepare regular SEO performance reports and recommendations.

Google Ads

- Create, manage, and optimize Google Search, Display, Performance Max, and Remarketing campaigns.
- Conduct keyword research and competitor analysis.
- Create effective ad copies and extensions/assets.
- Manage campaign budgets and bidding strategies.
- Monitor CTR, CPC, conversion rate, CPA, ROAS, and other key performance metrics.
- Optimize campaigns to improve lead quality and reduce acquisition costs.
- Set up and monitor conversion tracking.
- Conduct A/B testing of ads, landing pages, keywords, and targeting.

Meta Ads

- Plan, launch, and manage advertising campaigns on Facebook and Instagram.




- Develop audience targeting strategies based on demographics, interests, behaviors, and remarketing.
- Create and test different ad creatives, copy, audiences, and campaign objectives.
- Monitor CPL, CPA, CTR, ROAS, conversions, and overall campaign performance.
- Manage remarketing and retargeting campaigns.
- Work with the creative/content team to develop high-performing ad creatives.
- Continuously optimize campaigns based on performance data.

Required Skills

- Strong understanding of SEO, Google Ads, and Meta Ads.
- Hands-on experience with Google Analytics and Google Search Console.
- Knowledge of keyword research and SEO tools such as SEMrush/Ahrefs.
- Understanding of conversion tracking, pixels, events, and campaign attribution.
- Strong analytical and problem-solving skills.
- Ability to analyze campaign data and make data-driven decisions.
- Valuable knowledge of digital marketing KPIs such as CTR, CPC, CPL, CPA, conversion rate, and ROAS.
- Good written communication and ad-copywriting skills.
- Ability to manage multiple campaigns and projects simultaneously.

Preferred Qualifications

- Google Ads certification is a plus.
- Meta Blueprint certification is a plus.
- Experience with lead-generation campaigns is preferred.
- Basic understanding of landing-page optimization and CRO.
- Knowledge of GA4 and Google Tag Manager is an advantage.
- Experience working with WordPress or other CMS platforms is a plus.

Key Performance Indicators (KPIs)

- Growth in organic traffic and keyword rankings.
- Increase in qualified leads and conversions.
- Improvement in Google Ads and Meta Ads ROAS.
- Reduction in CPL/CPA.
- Improvement in CTR and conversion rates.
- Effective utilization of advertising budgets.
- Overall improvement in digital marketing ROI.

What We Offer

- Competitive salary based on experience and skills.
- Opportunity to work on SEO and paid advertising campaigns across multiple platforms.
- Performance-based growth opportunities.
- Learning and development opportunities.
- Collaborative and growth-oriented work environment.

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