KEY ACCOUNTABILITIES: 1. Account Management & Revenue Growth • Deliver revenue, sell-in, sell-out, and gross margin targets for assigned RSS and top priority regional accounts. • Build and execute Joint Business Plans (JBPs) for both national accounts operating in the region and top priority regional accounts, covering sales, category expansion, visibility, activation, and profitability levers. • Drive regional store growth and category penetration by identifying new store listings, kitchen category expansion opportunities, and assortment upgrades. • Own commercial delivery for regional accounts, including revenue, profitability, pricing realization, and mix improvement. • Partner with corporate KAMs to align regional execution with national strategy and ensure JBP milestones are achieved. 2. Customer & Relationship Management • Develop solid working relationships with regional decision-makers, buying teams, and cluster managers across priority accounts. • Act as the primary regional interface to strengthen account engagement, communicate program priorities, and resolve escalations. • Partner with customer teams to jointly plan visibility, activation, and category expansion initiatives at the regional and store-cluster level. • Manage regional negotiations on visibility space, planogram adherence, and category placement opportunities. 3. Channel & Customer Strategy Execution • Translate channel and category strategies into actionable regional growth plans. • Drive implementation of assortment direction, kitchen category expansion, pricing adherence, and promotion execution as per corporate guidance. • Collaborate with Category, Supply Chain, Retail Marketing PMO, and Corporate KAMs to tailor execution plans for each priority account. • Ensure national programs are deployed as per SOP across all strategic stores. 4.



Operational Excellence & Field Execution • Lead execution of regional programs, visibility interventions, category rollouts, kitchen expansions, and new store openings. • Steer and supervise regional tertiary sales teams to ensure strong sell-out delivery, on-shelf availability, and planogram compliance. • Drive structured store inspections for key outlets – assessing planogram compliance, stock health, kitchen presence, pricing accuracy, and visibility standards. • Ensure smooth operational coordination including orders, claims, supply chain alignment, OTIF, and fill rate performance. • Review account-wise service levels and drive corrective actions with SCM and commercial teams. • Maintain accurate forecasting inputs and provide guidance for S&OP; alignment. • Use analytics and reporting tools to monitor performance, identify gaps, and generate actionable insights 5. Governance, Reviews & Commercial Control • Track and present regional account performance across revenue, sell-in, sell-out, kitchen penetration, gross margin, and JBP milestone delivery in monthly and quarterly reviews. • Monitor regional trade spend utilization, program execution efficiency, and promotion ROI while ensuring adherence to commercial guardrails. • Maintain pricing discipline and margin realization in line with category and account targets. • Ensure strong data hygiene, compliance with legal, financial, and credit-control policies. • Drive structured follow-ups to close performance gaps in revenue, category penetration, and sell-out delivery. QUALIFICATIONS & EXPERIENCE Minimum experience and qualification • 6-9 years of experience in RSS Account Management within FMCG / FMEG / Consumer Durables. • Proven track record in driving RSS account growth. • Strong commercial acumen, negotiation, and analytical skills. • MBA preferred; familiarity with data tools (Power BI, CRM) an advantage.

📌 Key Account Manager (Andhra Pradesh)
🏢 V-Guard
📍 Andhra Pradesh