Key Responsibilities Implement and manage Salesforce Data Cloud (CDP) solutions. Design and maintain customer data models, data streams, and integrations. Configure Identity Resolution and Unified Customer Profiles. Build audiences and segments for marketing, analytics, and personalization use cases. Enable audience activation across Marketing Cloud, CRM, paid media, web, mobile, and other channels. Monitor data quality, governance, consent, and privacy compliance. Collaborate with marketing, analytics, data, and technology teams to deliver customer-centric use cases. Develop dashboards, insights, and reporting for customer engagement and campaign performance. Must-Have Skills Salesforce Data Cloud Expertise Hands-on experience with Salesforce Data Cloud implementation and administration. Solid knowledge of:



Data Streams, Data Lake Objects (DLOs), Data Model Objects (DMOs), Identity Resolution, Unified Profiles, Calculated Insights, Audience Segmentation and Activation Targets AI-driven segmentation, propensity modeling, and Next Best Action use cases. Predictive audiences for churn, cross-sell, upsell, and customer lifetime value. Experience integrating with tools like CRM, Marketing Automation, Web, Mobile App, Commerce, and Loyalty data. Preferred Certifications Salesforce Certified Data Cloud Consultant Salesforce Marketing Cloud Consultant Salesforce AI Associate

📌 Salesforce Data Cloud Specialist (India)
🏢 Aptita
📍 India