LinkedIn: Website: AIM Print: AIM Tv: Job Summary: Own the subscriber base and circulation revenue across both print and digital editions. This is a target-carrying role: you grow paid subscriptions, retain existing subscribers, and expand print reach by placing the magazine at high-footfall stands, retail outlets, and partner locations. You sit at the intersection of sales, distribution logistics, and audience data. Key Responsibilities: Digital Subscriptions • Drive paid digital subscription growth across web and app, including individual and corporate/institutional plans. • Build and run acquisition funnels: landing pages, paywall offers, trial-to-paid conversion, and renewal flows. • Reduce churn through lifecycle campaigns, win-back offers, and pricing/bundling experiments. • Manage subscription platform and payment gateway operations, including auto-renewals and failed-payment recovery. Print Subscriptions • Grow direct print subscriptions across individual, gift, and bulk/corporate orders. • Manage the full subscriber cycle: order capture, fulfilment coordination, address data accuracy, and renewals. • Coordinate with the print and dispatch teams to ensure on-time delivery and resolve delivery complaints. Circulation & Distribution to Stands • Expand physical reach by placing print copies at newsstands, bookstores, airports, cafes, co-working spaces, and event venues. • Build and manage relationships with distributors, vendors, and retail partners; negotiate placement, margins, and sale-or-return terms. • Plan copy allocation per outlet, track sell-through, and adjust print run and distribution mix based on what each location actually sells. • Handle returns reconciliation, stand-level reporting, and route/territory planning to keep distribution cost-efficient.
Sales Targets & Revenue • Carry and deliver monthly and quarterly targets for subscriber count and circulation revenue across both formats. • Forecast subscription and newsstand revenue; report performance against target with clear variance analysis. • Identify and close institutional and bulk deals (corporates, libraries, universities, event partners). Data & Reporting • Maintain a single source of truth for subscriber and circulation data; track acquisition cost, retention, LTV, and sell-through by channel and outlet. • Report weekly on pipeline, conversions, renewals, and stand performance to leadership. What Success Looks Like (KPIs) • Subscriber growth — net new paid subscribers (print digital) against target. • Circulation revenue — total subscription and newsstand revenue vs. target. • Retention — renewal and churn rates across both formats. • Distribution reach — number of active stands/outlets and average sell-through per outlet. • Efficiency — subscriber acquisition cost and returns rate kept within agreed limits. Requirements • 10 years in subscriptions, circulation, distribution, or sales — ideally in media, publishing, or a subscription-led business. • Proven record of carrying and hitting sales/revenue targets. • Hands-on experience with distribution logistics and managing vendor or retail partner networks. • Comfortable with subscription tools, payment gateways, and basic data analysis in spreadsheets. • Strong negotiation skills and willingness to travel for retail and event distribution. Valuable to Have • Experience with paywall, CRM, and email/marketing automation platforms. • Existing relationships with magazine distributors or retail chains. • Understanding of the enterprise and tech audience.
📌 Media Sales Manager (Karnataka)
🏢 AIM
📍 Karnataka