Position Overview

The Digital Marketing Specialist will be responsible for planning, executing, monitoring, and optimizing digital marketing campaigns across all Medha Group businesses.

The role requires a combination of performance marketing, SEO, social media advertising, analytics, lead generation, conversion optimization, and online brand growth.

The person should be able to manage multiple industries — healthcare awareness, wellness products, handicrafts, and hospitality — with different target audiences.

Key Responsibilities

1. Digital Marketing Strategy

Develop and execute digital marketing plans for each business:

Save Medha Foundation

- Health awareness campaigns
- Patient/community outreach campaigns
- Blood donation campaigns
- NGO awareness campaigns
- Healthcare education campaigns
- Lead generation for consultations/events

Dantura Botanics

- Product sales campaigns
- E-commerce growth
- Customer acquisition campaigns
- Retargeting campaigns
- Brand awareness campaigns
- Product launch campaigns

Bengal Handicrafts & Handlooms

- Heritage storytelling campaigns
- Artisan awareness campaigns
- Online sales campaigns
- Premium customer targeting
- Domestic and international audience growth

Medha Resort

- Room booking campaigns
- Wedding/event enquiries
- Corporate retreat marketing
- Tourism campaigns
- Local customer acquisition

2. Paid Advertising Management

Manage paid campaigns on:

Google Ads

Responsibilities:

- Search Ads
- Display Ads
- YouTube Ads
- Performance Max campaigns
- Keyword research
- Landing page optimization
- Conversion tracking

Examples:

SMF:

- Health awareness searches
- Campaign registrations

Dantura:

- Supplement/product searches

Resort:

- Resort booking searches

Handicrafts:

- Handmade product searches

Meta Ads (Facebook & Instagram)

Manage:

- Lead generation campaigns
- Conversion campaigns
- Traffic campaigns
- Video campaigns
- Retargeting campaigns




- Lookalike audiences

Responsibilities:

- Audience research
- Creative testing
- Budget optimization
- A/B testing

3. SEO & Organic Growth

Responsible for improving online visibility.

Tasks:

- Keyword research
- On-page SEO
- Technical SEO coordination
- Blog optimization
- Backlink strategy
- Google ranking improvement

Business examples:

SMF Keywords:

- Cancer awareness
- Blood donation
- Health education

Dantura:

- Hair health supplements
- Wellness products
- Nutrition support

Handicrafts:

- Bengali handicrafts
- Handmade sarees
- Traditional crafts

Resort:

- Resorts near Kolkata
- Weekend getaway
- Family vacation

4. Website & Landing Page Optimization

Responsibilities:

- Create campaign landing pages
- Improve conversion rate
- Monitor user behaviour
- Coordinate with developers

Tasks:

- Google Analytics monitoring
- Heatmap analysis
- CTA improvement
- Form optimization

5. Social Media Growth Support

Work with social media team.

Responsibilities:

- Campaign planning
- Content promotion
- Paid boosting
- Performance analysis

Platforms:

- Facebook
- Instagram
- YouTube
- LinkedIn
- Pinterest
- Google Business Profile

6. Analytics & Reporting

Track:

Marketing Metrics

- Website traffic
- Leads generated
- Cost per lead (CPL)
- Customer acquisition cost (CAC)
- Conversion rate
- ROAS
- Campaign ROI

Prepare:

- Weekly performance reports
- Monthly marketing reports
- Campaign analysis

7. Lead Generation & CRM Integration

Work with CRM team.

Responsibilities:





- Setup tracking systems
- Lead source monitoring
- WhatsApp integration
- Funnel optimization

Track:

Visitor → Lead → Customer/Patient/Booking

8. Email & WhatsApp Marketing

Manage:

- Email campaigns
- Newsletter campaigns
- Customer follow-ups
- Promotional campaigns
- Festival campaigns

Tools:

- Mailchimp
- Brevo
- Zoho CRM
- WhatsApp Business API

9. Influencer & Partnership Marketing Support

Assist in:

- Finding influencers
- Tracking influencer campaigns
- Measuring campaign results

Applicable for:

- Dantura wellness creators
- Resort travel influencers
- Handicraft creators

Required Skills

Must Have:

✅ Google Ads

✅ Meta Ads Manager

✅ Google Analytics 4

✅ Google Search Console

✅ SEO basics

✅ Keyword research

✅ Conversion tracking

✅ Canva basics

✅ Excel/Google Sheets

✅ CRM understanding

Preferred Skills

- WordPress knowledge
- Shopify/WooCommerce knowledge
- E-commerce marketing
- Video advertising knowledge
- AI marketing tools
- Marketing automation

Experience Required

Junior:

1–2 years experience

Preferred:

3+ years experience managing:

- Healthcare
- E-commerce
- Hospitality
- Lifestyle brands

Key Performance Indicators (KPIs)

Monthly Targets:

Save Medha Foundation

- Qualified enquiries generated
- Campaign reach
- Event registrations
- Community engagement

Dantura Botanics

- Sales growth
- ROAS
- Recent customers
- Repeat purchase rate

Bengal Handicrafts

- Website visitors
- Product enquiries
- Online sales

Medha Resort

- Booking enquiries
- Cost per booking
- Occupancy improvement

Tools Expected To Handle

Category

Tools

Ads

Google Ads,

Meta Ads Manager

Analytics

GA4, Search

Console

SEO

Ahrefs,

SEMrush, Ubersuggest

CRM

Zoho/HubSpot

Design

Canva

Reporting

Looker Studio

Automation

WhatsApp API,

Email tools

📌 Digital Marketing Specialist (Kolkata)
🏢 Save Medha Foundation
📍 Kolkata