JOB DESCRIPTIONTele-Executive – Lead Follow-Up & Customer ConversionCompany: SB Enterprises

Department: Lead Specialist

Position: Tele-Executive – Lead Follow-Up

Reporting To: Inside Sales Manager

Location: Pune

Employment Type: Full-Time

Job PurposeThe Tele-Executive will be responsible for daily follow-up of sales leads, quotations, enquiries, existing customers, dormant customers and pending orders with the objective of converting enquiries into orders and increasing repeat business.

The primary responsibility is:

Lead → Follow-Up → Qualification → Quotation → Order → Repeat Order

The Tele-Executive must maintain proper follow-up discipline and update every customer interaction in the CRM/Zoho system.

- Key ResponsibilitiesA. New Lead Follow-UpContact every current lead received through IndiaMART, website, WhatsApp, phone calls, campaigns and other B2B platforms.
- Make the first call as quickly as possible after receiving the lead.
- Understand customer requirements, product requirement, quantity, location and application.
- Qualify leads based on genuine business potential.
- Share product information, catalogue, TDS/MSDS and quotations where required.
- Schedule follow-ups based on customer buying timelines.
- B. Quotation Follow-UpFollow up on all quotations submitted to customers.




- Maintain quotation-wise follow-up.
- Identify reasons for delayed orders.
- Negotiate within approved company pricing and escalate special pricing requirements to the manager.
- Convert pending quotations into confirmed orders.
- C. Existing Customer Follow-UpContact existing customers regularly to generate repeat orders.
- Identify customers who have not purchased recently.
- Check their current stock and future requirement.
- Promote suitable GICORI products based on their business/application.
- Generate repeat orders and increase customer lifetime value.
- D. Dormant / Lost Customer ReactivationPrepare a daily list of customers who have not purchased for 30/60/90+ days.
- Contact dormant customers.
- Understand the reason for inactivity.
- Reintroduce relevant products and offers.
- Coordinate with the sales team for customer visits wherever required.
- Track reactivation and recovered revenue.

E. Cross-Selling & UpsellingThe executive should not focus on selling only one product.

Identify opportunities to introduce:

- GICORI 1-1000 Multi-Purpose Spray
- Contact Cleaner
- Brake/Parts Cleaner
- Chain Shield
- Zinc Spray
- Weld Spatter
- Other new GICORI products

Objective:

One Customer → Multiple Products → Repeat Business

📌 Telesales Executive (Pune)
🏢 S B Enterprises
📍 Pune