JOB DESCRIPTION - RIDER CUM MARKET PERSON

Department: Sales / Parts / Marketing
Location: Paluck Ashok Leyland Workshop
Reports To: Parts Head / Sales Head/Admin
Vehicle: Own Bike as per company policy
Experience: 0-1 years preferred

Job Purpose

To increase local market coverage, generate vehicle/parts/service leads and develop relationships with transporters, fleet owners, workshops and commercial vehicle operators. Distribute Coupans for drivers to lure them to come in workshop for work.

Key ResponsibilitiesMarket Development
- Daily visit to single owner fleets and drivers running in nearby area.
- Identify vehicles operating in the assigned territory.
- Generate leads for service, spare parts and vehicle requirements.
- Promote genuine Ashok Leyland parts and workshop services.
- Develop relationships with local mechanics and drivers/Single fleet owners.

Parts Sales
- Identify customers requiring genuine spare parts.
- Collect part requirements and coordinate with Parts Department.
- Deliver parts/documents where required.
- Follow up quotations and pending orders.




- Develop repeat parts customers.

Service Lead Generation
- Identify vehicles due for periodic service/repair.
- Coordinate with workshop for customer appointments.
- Follow up leads until conversion.

Reporting
- Maintain daily market visit report.
- Record customer/vehicle details and potential business.
- Submit daily lead and conversion report.
- Report competitor pricing/activity.
- Maintain follow-up status of all leads.

Suggested Daily Targets
- 20-25 market/customer visits
- 5+ qualified leads
- 2+ service/parts opportunities
- 100% follow-up of previous leads

KPIs
- Market visits/day
- Qualified leads generated
- Service leads
- Parts leads
- Lead conversion %
- New customers added
- Parts sales generated
- Revenue generated from market leads

Requirements:
- Valid two-wheeler driving licence
- Own bike preferred
- Valuable knowledge of local market
- Good communication and convincing abi

📌 Rider Market Person (Dharuhera)
🏢 Paluck Technologies
📍 Dharuhera