JOB DESCRIPTIONBusiness Development Associate – Electrical Panel ManufacturingDepartment: Sales & Business Development

Experience: 0–3 Years

Employment Type: Full-Time

Location: [Company Location]

About the RoleWe are looking for a motivated and result-oriented Business Development Associate to develop new business opportunities and strengthen relationships with customers in the electrical and automation industry. The candidate will be responsible for lead generation, customer communication, enquiry handling, quotations, follow-ups and order conversion.

- Key ResponsibilitiesGenerate new business leads through cold calling, email, WhatsApp, LinkedIn, IndiaMART and other B2B platforms.
- Identify and approach potential customers including EPC contractors, electrical contractors, HVAC companies, consultants, builders, industries and system integrators.
- Understand customer requirements for LT Electrical Panels, PCC, MCC, APFC, AMF, ATS, VFD Panels, PLC Panels, Automation Panels, DBs and Control Panels.
- Receive enquiries, collect technical requirements and coordinate with the technical/design team for suitable solutions.
- Prepare and send commercial quotations and technical offers to customers.
- Regularly follow up on enquiries, quotations and pending orders to improve conversion.
- Develop and maintain strong relationships with existing and prospective customers.
- Visit customer sites and offices when required for requirement discussions, meetings and business development.
- Coordinate with production, purchase, design and accounts teams to ensure smooth execution of confirmed orders.
- Maintain proper records of leads, enquiries, quotations, follow-ups and sales activities.
- Monitor market trends, competitor activities and customer requirements.




- Identify opportunities for repeat business, AMC/service requirements and new projects.
- Achieve monthly and annual sales and business development targets.
- Required SkillsGood communication and negotiation skills.
- Robust follow-up and customer relationship management skills.
- Basic understanding of electrical panels and industrial electrical products.
- Ability to read and understand basic electrical specifications and panel requirements.
- Knowledge of MS Excel, Word, email and CRM/billing software.
- Experience with IndiaMART, LinkedIn or other B2B lead-generation platforms will be an advantage.
- Target-oriented, confident and self-motivated personality.
- Willingness to travel for customer meetings when required.

Preferred Educational QualificationDiploma / B.Tech / B.E. in Electrical Engineering or any graduate with relevant sales/business development experience in the electrical industry.

Preferred ExperienceExperience in electrical panel manufacturing, switchgear, automation, industrial electrical products, HVAC, EPC or electrical contracting will be preferred.

- Key Performance Indicators (KPIs)Number of new leads generated
- Customer meetings and site visits
- Enquiries received
- Quotations submitted
- Quotation-to-order conversion
- Monthly sales achieved
- New customers acquired
- Repeat orders generated
- Outstanding quotation follow-up

Salary₹15,000 – ₹20,000 per month + Incentives, depending on experience, skills and performance.

ReportingReports To: Business Development Manager / Sales Head / Director

Candidate ProfileThe ideal candidate should be proactive, presentable, technically curious and comfortable communicating with industrial customers. The candidate should have a strong willingness to learn electrical products and develop long-term B2B customer relationships.

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