WE ARE HIRING | GENERAL MANAGER – EAST ZONE Location: East India Function: Sales & Business Development Industry: Apparel | Rainwear | Winterwear | Outerwear CTC: Up to ₹40–45 LPA Reporting To: Business Head / Director We are looking for an experienced General Manager – East Zone to drive business growth, market expansion, channel development, and overall sales performance across the Eastern region. Key Responsibilities • Develop and execute the East Zone sales strategy for Rainwear & Winterwear categories. • Drive business across West Bengal, Bihar, Jharkhand, Odisha, Assam & other Eastern markets . • Manage and expand distributor, dealer, MBO, retail and institutional networks. • Own revenue, sales targets, profitability, collections and channel productivity. • Lead and mentor the regional sales team and field force. • Identify new markets and appoint strategic channel partners. • Develop seasonal sales plans aligned with monsoon and winter demand cycles. • Track competition, pricing, schemes, product trends and market intelligence.



• Ensure effective primary & secondary sales, stock rotation and distributor productivity. • Work closely with Product, Marketing, Supply Chain and Production teams. • Conduct regular market visits and drive territory-wise growth plans. Candidate Profile • Graduate / MBA in Sales & Marketing preferred. • 15 years of experience in Sales & Business Development. • Solid experience in East India markets with an established distributor/dealer/retail network. • Candidates from Rainwear, Winterwear, Outdoor Apparel, Jackets, Outerwear or Seasonal Wear will be preferred. • Proven experience managing large sales teams and zonal/regional businesses. • Strong understanding of General Trade, MBO, Distributor & Retail channels . • Excellent commercial acumen with knowledge of margins, schemes, collections and profitability. • Willingness to travel extensively across the East Zone. Interested candidates can share their updated CV at: Akshay Solanki

📌 General Manager (West Bengal)
🏢 Unison International Consulting
📍 West Bengal