Etsy Growth & Store ManagerCompany: AURALISCA JEWELS

Department: E-commerce & Marketplace

Job Type: Full-Time

Location: Surat, Gujarat / Remote — depending on candidate

Experience: 2–5+ Years

About AURALISCA JEWELSAURALISCA JEWELS is a jewellery manufacturing and export company specializing in diamond jewellery, with a strong focus on Lab-Grown Diamond and Moissanite jewellery.

We are looking to grow our presence on Etsy and are seeking an Etsy Growth & Store Manager who can take complete ownership of the Etsy store — from listings and SEO to advertising, promotions, customer communication and sales growth.

Role OverviewThis is not simply a listing-uploading position.

We are looking for someone who understands Etsy as a marketplace and growth channel and can independently manage and improve the store.

Your focus will be:

Product Research → Etsy SEO → Listing → Promotion → Etsy Ads → Customer Experience → Analytics → Sales Growth

- Key Responsibilities1. Complete Etsy Store ManagementManage the day-to-day operations of the Etsy shop.
- Maintain and organize product listings.
- Update existing listings whenever required.
- Ensure product information, images, variations, pricing and attributes are accurate.
- Maintain a professional and consistent store presentation.
- 2. Etsy SEO & Keyword ResearchConduct keyword research for jewellery products.
- Optimize Etsy titles, tags, descriptions and attributes.
- Identify high-intent and long-tail keywords.
- Monitor keyword and listing performance.
- Continuously improve listings based on search performance and customer behaviour.
- Stay updated with changes and best practices in Etsy SEO.
- 3. Product & Trend ResearchResearch trending jewellery products and styles on Etsy.
- Monitor competitors and successful Etsy shops.
- Identify products and design trends with commercial potential.
- Recommend products that should be prioritized for new listings or promotion.
- Research seasonal and occasion-based demand.
- 4. Etsy AdsCreate, manage and optimize Etsy Ads campaigns.
- Identify which products should receive advertising budget.
- Monitor advertising performance.
- Analyse clicks, spend, orders and advertising efficiency.
- Reduce unnecessary advertising spend.
- Continuously test and optimize promoted products.
- 5.



Offers & PromotionsPlan and launch relevant Etsy offers and promotions.
- Develop seasonal campaigns around major shopping periods.
- Plan promotions for events such as:
-

- Valentine's Day
- Mother's Day
- Black Friday
- Cyber Monday
- Christmas
- Wedding / Engagement season
- Recommend appropriate discounts or promotional strategies without unnecessarily reducing profitability.
- 6. Customer CommunicationRespond to customer messages professionally and promptly.
- Handle product questions, customization requests and order-related queries.
- Communicate clearly regarding production and shipping timelines.
- Handle customer concerns professionally.
- Support positive customer experience and review generation.
- 7. Competitor ResearchRegularly research successful jewellery sellers on Etsy.
- Analyse:
-

- Product styles
- Titles
- Keywords
- Pricing
- Offers
- Product photography
- Reviews
- Customer positioning
- Identify opportunities for AURALISCA to differentiate itself.

8. Analytics & Performance MonitoringRegularly monitor:

- Shop visits
- Listing views
- Favorites
- Orders
- Conversion rate
- Search traffic
- Keyword performance
- Etsy Ads performance
- Revenue
- Average order value
- Customer behaviour

Use this data to determine what should be improved.

- 9. Growth StrategyDevelop monthly plans to increase Etsy traffic and sales.
- Identify underperforming listings and improve them.
- Identify high-potential listings and scale them.
- Recommend new products based on market demand.
- Build a seasonal promotion and content calendar.
- Continuously test new strategies.

10. ReportingProvide weekly/monthly reporting covering:

- Traffic
- Orders
- Revenue
- Etsy Ads spend
- Advertising results
- Top-performing products
- Underperforming products
- SEO improvements
- Customer feedback
- Key opportunities
- Recommended next actions
- Required SkillsStrong hands-on experience managing Etsy shops.




- Robust understanding of Etsy SEO.
- Experience with Etsy Ads.
- Strong keyword research skills.
- Experience creating and optimizing product listings.
- Strong understanding of Etsy Shop Stats and analytics.
- Good understanding of promotions and seasonal campaigns.
- Strong written English communication.
- Good customer service and problem-solving skills.
- Ability to independently manage day-to-day Etsy operations.
- Preferred SkillsExperience in jewellery / fashion / luxury products.
- Experience selling to the USA or Canadian market.
- Knowledge of tools such as eRank, Marmalead, Google Trends or similar research tools.
- Basic Canva / Photoshop knowledge.
- Understanding of product photography and conversion-focused listing images.
- Experience with Shopify or other e-commerce platforms.
- Experience growing an Etsy shop from low traffic to consistent sales.

What We Are Looking ForWe are looking for someone who:

- Can independently take ownership of the Etsy store.
- Thinks beyond simply uploading products.
- Understands the connection between SEO, product selection, listing quality, advertising and conversion.
- Regularly researches trends and competitors.
- Can identify why a listing is not generating sales.
- Can communicate professionally with international customers.
- Is proactive and brings new ideas instead of waiting for instructions.
- Uses data to make decisions.
- Is focused on sustainable sales growth.

Key Performance Indicators (KPIs)Performance will be evaluated based on:

- Etsy traffic growth
- Qualified traffic
- Listing conversion rate
- Orders
- Revenue
- Etsy Ads efficiency
- Organic search growth
- Listing optimization
- Product performance
- Customer response quality
- Store health and customer experience
- Growth in repeatable sales

How to ApplyPlease share:

1. Your updated resume/CV
2. Etsy shops you have managed, if publicly shareable
3. Examples/case studies of your Etsy work
4. Your experience with Etsy SEO and Etsy Ads
5. Examples of successful listings you have optimized
6. Key results achieved
7. Your current/expected salary
8. Your notice period

Candidates with proven Etsy experience and measurable results in jewellery, fashion or other visual product categories will be preferred.

📌 Etsy (Surat)
🏢 Emerald Aura Jewels
📍 Surat