12 Sep
|
TechVerito
|
Mumbai
Job Description
Job Summary
nWe are looking for a SAP Emarsys Consultant with 5+ years of hands-on experience in Marketing Automation tools. The candidate will support the design, execution, and optimisation of multi-channel marketing campaigns, working closely with marketing and CRM teams to deliver effective customer journeys and personalised communications.
nKey Requirements
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- n
- SAP Certified Associate Implementation Consultant – SAP Emarsys Customer Engagement.n
- Hands-on experience with SAP Emarsys as an end-to-end Marketing Automation tool.n
- Robust understanding of multi-channel campaign execution, customer segmentation, personalisation, and marketing automation.n
nJob Responsibilities
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- n
- Execute and manage multi-channel campaigns including email, SMS, push notifications, web personalisation, and direct mail using SAP Emarsys.n
- Create reusable segments, contact lists,
and automation workflows to improve customer engagement and retention.n
- Perform audience segmentation and targeting using customer data and Predictive AI models within Emarsys.n
- Set up and monitor A/B testing and personalisation strategies.n
- Generate campaign performance reports and share actionable insights with stakeholders.n
- Ensure campaign execution complies with GDPR, CCPA, and other global data privacy regulations.n
- Support process improvements and contribute to campaign execution best practices.n
- Act as an internal Subject Matter Expert (SME) for SAP Emarsys, providing guidance on best practices and mentoring/training junior team members.n
- Collaborate with clients and internal stakeholders to align marketing campaigns with business objectivesn
📌 SAP Consultant (Mumbai)
🏢 TechVerito
📍 Mumbai