Key Roles & Responsibilities

1. Visual Merchandising Strategy & Guidelines

- Design creative VM moodboards and kits for new development and trials, in line with brand narrative and story.
- Translate brand identity, product USPs, and campaign objectives into clear display standards and layouts.
- Assist in the development, documentation, and execution of visual merchandising guidelines for:
- Multi-brand outlets (MBOs)
- Shop-in-shop counters and kiosks
- Ensure VM guidelines are practical, scalable, and adaptable across different store formats and space constraints.

2. Display Kits, Fixtures & Vendor Coordination

- Coordinate with existing vendors for production of display kits, fixtures, signage, and brand collateral, including props, key visuals.
- Identify and evaluate new vendors for display counters (front counters, backwalls) and fixtures / POP materials
- Share clear briefs, timelines, quantities, and quality standards with vendors.
- Follow up on sampling, approvals, production timelines, and dispatch schedules.

3. POP Material Management & Record Keeping

- Maintain accurate records of all assigned POP and VM materials, outlet-wise and channel-wise.
- Track deployment status, damages, replacements, and returns.
- Raise purchase requests and place orders for VM materials only after internal approvals.
- Ensure optimum utilization of existing VM assets before re-ordering.

4. Store Setup, Installation & Execution

- Support new store setups, counter installations, and display roll-outs across channels.
- Ensure correct installation of Display kits, Fixtures, Visual communications
- Maintain strict adherence to brand identity, colour standards, spacing, and product placement norms.

5.



Campaign & Sales Coordination

- Work closely with Marketing, Sales, and Retail teams for Campaign launches, Festive activations, New product introductions
- Coordinate with the sales team to prepare counter-wise display plans based on:
- Watches billed / Order placed quantity
- Channel priority (brand store / MBO / online-assisted retail)
- Propose practical display layouts aligned with business volumes and store size.

6. Brand Consistency & Quality Control

- Ensure uniformity, quality, and consistency of visual merchandising across all locations.
- Check alignment with brand guidelines of Display hierarchy, Product storytelling, Visual balance and cleanliness
- Flag deviations and ensure timely corrective actions.

7. Inventory, Logistics & Replenishment

- Maintain a central inventory of VM materials and fixtures.
- Ensure timely productiona and dispatch / replenishment of kits and collaterals
- Plan VM material movement efficiently to avoid delays during launches and roll-outs.

8. Store Visits, Audits & Feedback

- Conduct regular store visits and VM audits across regions.
- Evaluate Display execution quality, Product visibility, Compliance with guidelines
- Share structured feedback and improvement recommendations with sales and retail teams.
- Support stores with corrective VM solutions wherever required.

9.



Photo & Video Shoot Support

- Support planning and coordination of product and lifestyle shoots, including watch arrangement and styling, Prop placement and background alignment
- Ensure VM aesthetics match brand standards for E-commerce, Social media, Marketing campaigns

10. Reporting & Presentations

- Prepare and maintain: category wise segment wise display of watches at stores.
- Reports & presentations: VM reports, Store audit reports, Layouts and mock-ups, Internal presentations
- Share updates on execution status, challenges, and improvement areas with internal stakeholders.

11. Competition Review, Market Intelligence & Reporting Regularly visit competitor brand stores, MBO counters & observe and document how competing brands present their watches, including:

Overall display layout and zoning |Product grouping and hierarchy |Use of space at counters and backwalls

Review competitor display kits, fixtures & observe props and supporting elements (lifestyle props, key visuals)

Propose practical and implementable suggestions, such as: Display kit upgrades| New prop ideas |Better counter zoning |Improved branding visibility.

12. Candidate profile requirements:

- At least 7-10 yrs experience in retail visual merchandising, preferably in watch industry
- Candidate who has anchored any design-led visual merchandising project, not just execution
- Must be proficient in designing software usage Adobe illustrator or Coraldraw or Auto CAD
- Must have the ability to think and view any installation, artwork, visual element creatively
- Brand & Fashion consciousness with English language proficiency is a must

📌 Visual Merchandiser Lead (Faridabad)
🏢 4ward Hr Consulting
📍 Faridabad