Telemarketing Executive

Department: Sales & Marketing

Designation: Telemarketing Executive

Reporting To: Team Leader / Sales Manager

Employment Type: Full-Time

Location: Kolkata, Salt Lake, Sector -V

1. Job Purpose

The Telemarketing Executive will be responsible for generating business opportunities through telephone-based customer engagement, identifying prospective customers, explaining the Company's products and services, generating qualified leads, and supporting the sales team in achieving business and revenue targets. The incumbent will be expected to maintain professional communication with customers, ensure timely follow-ups, maintain accurate records, and contribute towards the overall sales and customer acquisition objectives of the Company.
1. Key Responsibilities

Telecalling & Lead Generation

- Make outbound calls to prospective and existing customers using the leads/database provided by the Company.
- Identify potential customers and generate qualified business leads.
- Understand customer requirements and assess their interest and suitability.
- Explain the Company's products/services, features, benefits, pricing, offers, and applicable terms accurately.
- Follow up with prospective customers at regular intervals to improve conversion opportunities.
- Maintain a systematic record of all calls, customer responses, follow-ups, and outcomes.

Sales & Conversion

- Convert qualified leads into prospective business opportunities and customers.
- Achieve assigned daily, weekly, and monthly calling and sales targets.
- Handle customer objections professionally and provide appropriate responses.
- Coordinate with the Sales Team for further discussions, meetings, demonstrations, documentation, and closure wherever required.
- Identify cross-selling and up-selling opportunities wherever applicable.

Customer Relationship Management

- Maintain professional and courteous communication with customers at all times.
- Understand customer concerns and provide appropriate information or escalate matters to the relevant department.
- Maintain positive relationships with prospective and existing customers.
- Ensure timely follow-up and communication until the lead reaches the appropriate stage of the sales process.

Reporting & Administration

- Maintain accurate and updated customer/lead information in the Company's CRM or prescribed system.
- Submit daily/weekly/monthly activity reports as required.




- Provide regular feedback to the reporting manager regarding customer responses, market trends, objections, and potential business opportunities.
- Maintain confidentiality of customer information, company data, pricing, business processes, and other confidential information.
- Comply with all Company policies, procedures, communication standards, and applicable regulatory requirements.

1. Key Result Areas (KRAs)

The employee's performance will primarily be evaluated on:
- Achievement of assigned calling targets.
- Number and quality of leads generated.
- Lead qualification and follow-up efficiency.
- Lead-to-customer conversion ratio.
- Achievement of assigned sales/revenue targets.
- Customer engagement and response rate.
- Timely and accurate CRM/data updating.
- Follow-up and closure effectiveness.
- Customer service and communication quality.
- Compliance with Company processes and reporting requirements.

1. Performance Targets

The Company may prescribe specific targets from time to time based on business requirements. These may include:
- Daily/weekly/monthly call targets.
- Qualified lead-generation targets.
- Follow-up targets.
- Conversion targets.
- Sales/revenue targets.
- Customer acquisition targets.
- Productivity and attendance parameters.

Targets may be revised by the Management based on business requirements, campaign objectives, market conditions, and individual/team performance.
1. Required Skills & Competencies

- Excellent verbal communication skills in Bengali, Hindi & English.
- Positive interpersonal and customer-handling skills.
- Strong convincing and negotiation abilities.
- Ability to handle customer objections effectively.
- Good listening and questioning skills.
- Positive and target-oriented attitude.
- Good follow-up and time-management skills.
- Ability to work under pressure and meet deadlines.
- Basic knowledge of computers, MS Office, CRM, and internet applications.
- Ability to work independently as well as within a team.
- Professional telephone etiquette.

1. Educational Qualification

- Minimum Higher Secondary (12th Pass) from a recognized board.




- Graduation will be preferred.
- Candidates with relevant certification/training in sales, marketing, customer service, or telecalling will have an added advantage.

1. Experience

- 0–2 years of experience in telecalling, telesales, telemarketing, customer service, lead generation, or sales.
- Freshers with good communication skills and a strong willingness to work in a target-oriented environment may also be considered.

1. Salary & Incentives

- Salary will be determined based on the candidate's qualification, relevant experience, communication skills, and suitability for the position.
- Performance-based incentives may be provided in accordance with the Company's prevailing incentive policy.
- Incentives, if applicable, will be linked to achievement of prescribed targets and performance parameters.

1. Working Hours

The employee shall work according to the Company's prescribed working hours and business requirements. The employee may be required to work additional hours, weekends, wherever reasonably required due to business operations, campaigns, customer requirements, or other operational exigencies, subject to applicable Company policy and law.
1. Probation

The selected candidate may be placed on probation for a period as specified in the offer letter. During the probationary period, performance, conduct, attendance, communication skills, productivity, and achievement of assigned targets may be reviewed by the Management. Confirmation of employment shall be subject to satisfactory performance and fulfillment of the Company's applicable policies and requirements.
1. Reporting Structure

The Telemarketing Executive shall report to the Team Leader / Sales Manager or such other person as may be designated by the Management from time to time.

1. General Responsibilities

The employee shall:
- Maintain discipline and professional conduct at the workplace.
- Follow all Company policies, procedures, and instructions.
- Protect the Company's confidential information and customer data.
- Maintain proper records and documentation relating to assigned responsibilities.
- Use Company resources responsibly.
- Cooperate with other departments to achieve organizational objectives.
- Undertake additional responsibilities reasonably assigned by the Management from time to time.

Pay: ₹8,000.00 - ₹10,000.00 per month

Benefits

- Paid sick time
- Paid time off

Work Location: In person

📌 Tele Marketing Executive (Kolkata)
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