Role Overview:

As Team Lead Marketing Operations & Brand, you will be responsible for driving both business outcomes and brand equity for Rustomjee projects. The role requires you to build powerful brand narratives, create differentiated positioning, and translate them into high-impact marketing campaigns that deliver measurable walk-ins, conversions, and long-term brand recall

Key Responsibilities

Marketing Campaigns & Strategy

- Be accountable for generating qualified walk-ins and driving business conversions by planning and executing impactful 360 marketing campaigns (GTM + Media).
- Own new project launches end-to-end – from generating market intel to creating GTM strategies to ensuring complete site readiness (branding, show flats, customer journey touchpoints, collaterals, launch events, PR & digital amplification).
- Come up with creative market entry ideas and differentiated launch formats that create buzz, maximize awareness, and deliver strong footfalls.
- Identify market opportunities to scale awareness, footfalls, and conversions.
- Drive measurable business outcomes – ensuring each new launch contributes significantly to quarterly walk-ins, lead pipeline creation, and incremental brand visibility in the market.

Project Communication

- Define project-level brand positioning aligned with Rustomjee’s master brand.
- Craft compelling brand stories, narratives, and messaging frameworks for each project.
- Ensure distinct identity for every project vs competition (not just tactical GTMs).
- Drive consistent brand language across all channels – ATL, Digital, Site,



PR.
- Build long-term brand recall, desirability, and trust, not just short-term leads.

Customer Experience & Consumer Insights

- Map customer journeys and ensure brand interactions are consistent, engaging, and loyalty-driven.
- On board technology to enhance the consumer lounge experience & improve decision making .
- Ensure site experience readiness and reflect brand promise bridging gap between brand promise & actual delivery.
- Go beyond insights and derive human truths and emotional triggers. Build consumer personas & decision drivers.
- Track competition moves and recommend business opportunities to increase market share.

Cross-Functional Leadership

- Collaborate with internal teams (Digital, PR, SMO, Sales, Loyalty, NRI, BI) to deliver cohesive marketing output.
- Align campaign objectives with business delivery, site experience, and lead generation outcomes.
- Drive accountability across stakeholders for timelines, execution, and measurable results.

Events, Expos & Sales Enablement

- Curate & host experience-led brand moments activations that build trust and drive engagement.
- Conceptualize high-impact event launch formats that create buzz + memory.




- Introduce sales enablement tools and training for sales teams to effectively guide customers along their buying journey.
- Ensure marketing provides strong on-ground support to sales targets and closures.

Vendor Management & Cost Control

- Lead vendor negotiations to optimize media rates, activation costs, and campaign spends.
- Develop a strong partner ecosystem and ensure transparent, cost-effective marketing execution.

Data & Review Management

- Analyze marketing ROI, campaign performance, and site footfall impact through BI dashboards.
- Ensure business reviews are outcome-focused by tracking KPIs across ATL, BTL, Digital, PR, and On-ground.
- Provide actionable insights and recommendations to leadership for better decision-making.

Key Attributes Required

- Strong business acumen with the ability to link marketing efforts to revenue outcomes.
- Data-driven mindset with experience in analytics, ROI tracking, and market benchmarking.
- Excellent stakeholder management and cross-functional leadership skills.
- Creative thinker with proven execution discipline.
- Strong communication and presentation abilities (internal and external).
- Process orientation and ability to set up scalable systems.

Qualifications MBA/PGDM in Marketing or equivalent.

10 to 12 years of experience in Marketing, preferably in Real Estate / Automobile / Telecom.

Proven track record of managing high-value marketing campaigns, customer journeys, and cross-functional teams.

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