Job Description
Business Development Manager
nExperience: 4–7 Years
nIndustry: Creative Marketing Agency
nAbout Us:
nCranberry Design Studio is a Pune-based creative marketing agency working with clients across India, and international markets.
nROLE OVERVIEW:
nThe Business Development Manager will generate new business by sourcing qualified leads, conducting sales meetings, preparing proposals, closing deals, and coordinating project handovers.
nKEY RESPONSIBILITIES:
nLEAD GENERATION:
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- Research target companies and identify decision-makers in Marketing and HR.n
- Source leads through LinkedIn, Google, Fundoodata, events, referrals, and email outreach.n
- Build and maintain the prospect database with contact details, lead source, and lead stage.n
- Maintain and update all lead activity in the CRM.n
- Reach out to existing contacts with recent services, offers, and relevant campaigns.n

nLEAD QUALIFICATION:
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- Research prospects before every sales meeting.n
- Qualify leads using BANT — Budget, Authority, Need, and Timeline.n




- Identify decision-makers, requirements, budgets, and timelines.n
- Update qualification details and next steps in the CRM.n

nSALES & CLOSING:
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- Conduct sales calls and meetings with qualified prospects.n
- Present Cranberry's creative and digital marketing services, case studies, and results.n
- Recommend services based on the client's requirements.n
- Prepare proposals, presentations, and quotations with the internal team.n
- Present proposals and negotiate commercials within approved guidelines.n
- Follow up on proposals and close deals.n
- Identify upselling and recurring business opportunities.n

nCLIENT & INTERNAL COORDINATION:
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- Document key discussions and decisions through email.n
- Coordinate with the Accounts team through contract and payment closure.n
- Coordinate with the Operations team after deal closure.n
- Hand over the confirmed project with complete scope, commercials

📌 Business Development Manager (Pune)
🏢 Cranberry Design Studio
📍 Pune