Sr. Marketing Manager B2B Field Sales

Position: Sr. Marketing Manager B2B Field Sales

Department: Sales & Marketing

Industry: Healthcare / Diagnostics

Location: Bangalore

Employment Type: Full-Time

Job Summary

We are looking for an experienced and result-oriented Sr. Marketing Manager B2B Field Sales to drive business growth through B2B sales, corporate tie-ups, institutional partnerships, and healthcare network development. The role involves building strong client relationships, generating new business opportunities, and achieving revenue targets through field sales.

Key Responsibilities

- Develop and execute B2B sales and marketing strategies to achieve business and revenue targets.
- Identify and acquire new clients including hospitals, clinics, corporate organizations, diagnostic center’s, pharmacies, and healthcare institutions.
- Generate leads through field visits, networking, referrals, and market research.
- Build and maintain strong relationships with key decision-makers and institutional clients.
- Conduct regular client visits, presentations, product/service demonstrations, and business meetings.
- Develop and manage corporate tie-ups, referral partnerships, and institutional contracts.
- Achieve monthly, quarterly, and annual sales targets.
- Prepare commercial proposals, quotations, and negotiate pricing and agreements.
- Monitor market trends, competitor activities, pricing, and customer requirements.
- Coordinate with Operations,



Laboratory, Customer Service, and other internal teams to ensure smooth service delivery.
- Track sales pipeline, follow-ups, conversions, collections, and revenue through regular MIS reporting.
- Manage and mentor the field sales/marketing team to improve productivity and business performance.
- Identify opportunities for expansion into new territories, customer segments, and healthcare networks.

Candidate Requirements

- Qualification: MBA/PGDM in Marketing, Sales, Business Administration, or a related field preferred.
- Experience: 5+ years of experience in B2B field sales/business development, preferably in healthcare, diagnostics, hospitals, or pharmaceuticals.
- Solid experience in client acquisition, corporate tie-ups, institutional sales, and relationship management.
- Excellent communication, negotiation, presentation, and interpersonal skills.
- Strong networking and field-sales capabilities.
- Target-oriented with good business development and analytical skills.
- Willingness to travel extensively within Hyderabad and nearby markets.

Key Performance Indicators (KPIs)

- New client acquisition
- Revenue and sales target achievement
- Corporate/institutional tie-ups
- Lead-to-conversion ratio
- Client retention and relationship development
- Sales pipeline and field visit productivity
- Collection and payment follow-up
- Territory/business growth

📌 Sr. Marketing Manager /B Field Sales (Bengaluru)
🏢 Yoda Lifeline Diagnostics
📍 Bengaluru