Key Responsibilities
- Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, LinkedIn Ads, Meta Ads, and programmatic channels
- Develop and manage B2B lead generation strategies aligned with sales goals
- Monitor campaign performance, KPIs, and budgets to maximize ROI and reduce CPL
- Conduct audience research, targeting strategy, and funnel optimization
- Implement A/B testing strategies for creatives, landing pages, and ad copies
- Collaborate with content, design, and sales teams to improve conversion rates
- Analyze data and generate actionable insights to improve campaign performance
- Manage retargeting, remarketing, and account-based marketing campaigns
- Prepare detailed performance reports and present insights to stakeholders

Required Qualifications
- Bachelor’s degree in Marketing, Business, Analytics, or related field
- 3-6+ years of performance marketing experience, with strong B2B campaign exposure
- Hands-on expertise with paid media platforms, tracking tools, and analytics dashboards
- Solid understanding of marketing funnels,



attribution models, and conversion tracking
- Experience managing monthly ad budgets and optimizing spend efficiency
- Excellent analytical, problem-solving, and decision-making skills

Preferred Qualifications
- Certifications in Google Ads, LinkedIn Marketing, or Analytics
- Experience with CRM integrations and marketing automation tools
- Knowledge of landing page optimization and CRO principles
- Familiarity with SaaS, IT services, or enterprise B2B markets

Core Competencies
- Data-Driven Decision Making
- Strategic Thinking
- Performance Optimization
- Attention to Detail
- Collaboration & Communication

Key Performance Indicators (KPIs)
- Cost per lead (CPL) and cost per acquisition (CPA)
- Marketing qualified leads (MQLs) generated
- Conversion rate improvements
- Return on ad spend (ROAS)
- Pipeline contribution from paid campaigns

Pay: ₹50,000.00 - ₹70,000.00 per month

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📌 Performance Marketing Manager (Sahibzada Ajit Singh Nagar)
🏢 Code Brew Labs
📍 Sahibzada Ajit Singh Nagar