Company Overview:
Fathima Institute of Medical Sciences (FIMS) is a premier healthcare hospital and medical education institution in Kadapa, Andhra Pradesh. We are committed to delivering advanced, compassionate care and are expanding our reach to serve more communities across the region.

Job Summary:
We are seeking an aggressive and result-oriented Hospital Marketing Executive / Assistant Manager with a minimum of 5 years of hardcore healthcare marketing experience. You will drive patient footfalls, build strong referral networks, and manage community outreach programs to boost hospital visibility and revenue.

Key Responsibilities:
- Referral Network Management: Identify, visit, and build robust relationships with local doctors, clinics, and primary health centres to drive patient referrals.
- Community Outreach: Plan and execute free health camps, mega medical camps, and wellness awareness programs in and around Kadapa.
- Corporate & TPA Tie-ups: Empanel the hospital with corporates, public sector undertakings (PSUs), insurance companies, and Third-Party Administrators (TPAs).




- BTL Marketing: Handle offline marketing activities including brochures, banners, local newspaper inserts, and local media advertisements.
- Market Intelligence: Monitor competitor activities, track healthcare market trends in Andhra Pradesh, and report insights to the management.
- Patient Footfall Targets: Achieve monthly, quarterly, and annual patient volume and revenue generation targets across different specialties.
- Digital Coordination: Coordinate with the digital team to align local offline camp data with social media promotion campaigns.

Requirements and Qualifications:
- Education: MBA in Marketing, Masters in Hospital Administration (MHA), or any Graduate degree with equivalent experience.
- Experience: Minimum 5 years of proven experience in hospital or healthcare marketing (mandatory).
- Language Skills: Fluency in Telugu (both spoken and written) is highly essential to com

📌 Hospital Marketing Executive (Andhra Pradesh)
🏢 Fathima Institute of Medical Sciences
📍 Andhra Pradesh