Company Description

Ostello is a live learning platform that connects students with verified educators in real time, creating interactive and human-centered learning experiences. The company focuses on moving beyond pre-recorded lectures by offering live classes where learners can ask questions instantly and follow structured learning paths aligned with their goals. Educators benefit from a seamless digital infrastructure that simplifies teaching live, engaging learners, and growing their online presence without technical barriers.

Ostello is driven by a mission to enable meaningful, real-time learning through authentic student–educator connections. It is building a dynamic environment where every session is more engaging and effective than traditional online learning.

Role Overview

We are looking for a creative, camera-friendly, and execution-focused Social Media Executive to build and grow Ostello’s presence across social media platforms.

This is a hands-on role that combines social media strategy, content creation, short-form video production, trend research, community engagement, and performance analysis. The ideal candidate should be comfortable appearing on camera and creating reels/short-form videos for platforms such as Instagram and YouTube.

You will be responsible for taking content from idea to execution — including ideation, scripting, shooting, appearing in videos when required, editing, publishing, and analyzing performance.

Key Responsibilities

- Develop and execute social media strategies aligned with Ostello’s brand and growth goals.
- Plan and maintain engaging social media content calendars across Instagram, YouTube, LinkedIn, and other relevant platforms.
- Conceptualize, script, shoot,



and edit Reels/Shorts and other short-form video content.
- Be comfortable appearing on camera and creating reels personally as part of the brand’s content strategy.
- Participate in and coordinate shoots with students, educators, creators, and team members.
- Research social media trends, trending audio, formats, hooks, and content styles to create relevant and high-performing content.
- Create platform-specific content and optimize it according to audience behavior and platform algorithms.
- Write engaging captions, scripts, hooks, and other social media copy.
- Manage publishing, scheduling, comments, DMs, and overall community engagement.
- Monitor social media analytics and prepare regular performance reports.
- Analyze reach, engagement, views, audience behavior, and content performance to continuously improve strategy.
- Collaborate with the marketing, design, content, and product teams on campaigns and brand initiatives.
- Experiment with new content formats and ideas to increase brand awareness, engagement, and organic growth.
- Stay updated with evolving social media trends, algorithms, creator trends, and platform best practices.

Requirements & Qualification

- Strong understanding of Social Media Marketing .
- Experience managing social media accounts and creating content for brands or organizations.
- Solid understanding of Instagram Reels,



YouTube Shorts, trending formats, and social media algorithms.
- Hands-on experience with video shooting and editing; mobile-first content creation is absolutely fine.
- Familiarity with tools such as CapCut, VN, Premiere Pro, Canva, or similar tools.
- Strong communication, copywriting, storytelling, and scripting skills.
- Comfortable facing the camera and appearing in reels/videos regularly when required.
- Creative mindset with the ability to turn ideas and trends into engaging content.
- Basic understanding of social media analytics and data-driven content optimization.
- Ability to manage multiple projects and execute content within deadlines.
- Comfortable working in a fast-paced, startup environment.
- Bachelor’s degree in Marketing, Communications, Media Studies, or a related field is preferred.
- Experience in EdTech, education, youth-focused content, influencer marketing, or creator-led content is a plus.

What we are looking for ?

We’re looking for someone who is not just interested in managing social media, but wants to actively build a brand through content.

If you enjoy being on camera, following trends, creating reels, experimenting with content ideas, and understanding what makes people stop scrolling and engage — this role is for you.

Why Join Ostello ?

- Build and grow a brand through content and social media.
- Get creative ownership and freedom to experiment.
- Work closely with educators, students, creators, and the marketing team.
- Gain hands-on experience across strategy, content creation, video production, and analytics.
- Be part of a fast-growing startup focused on transforming online learning.

📌 Social Media Strategist (Gurugram)
🏢 Ostello
📍 Gurugram