About us: The Indian Ethnic Co. (TIECO) is a contemporary fashion brand built on a deep love for India’s rich heritage of handcrafted textiles and artisanal craftsmanship. We work closely with traditional crafts from across the country, reimagining them through modern silhouettes and timeless designs that seamlessly blend heritage with contemporary living.

Co-founded by mother-daughter duo Hetal Desai, our Chief Creative Designer, and Lekhinee Desai, who leads the brand’s marketing and growth, TIECO was built with a vision to make authentic Indian craftsmanship relevant for the modern woman.

Based in Mumbai, we are a passionate team driven by design, storytelling, and a commitment to preserving India’s textile legacy while building a modern, design-led fashion brand. Joining TIECO means working at the intersection of heritage, craftsmanship, creativity, and innovation.

Job Title - Social Media Executive

Department & Reporting

● Department/Function name: Social Media Marketing

● Reports to: Marketing Manager

● Works closely with: Photographer/Videographer, Design Team, Website Team, Customer Support Team

Location & Work Type

Work type: In office

Location: Head Office

Role Summary The Social Media Manager is responsible for shaping and executing the brand’s digital presence across social platforms. This role ensures consistent brand storytelling, drives audience engagement, and builds a strong online community. By leading content strategy, optimizing performance through data insights, and managing platform-specific initiatives,



the Social Media Manager plays a key role in increasing brand awareness, supporting business growth, and strengthening customer loyalty.

Key Responsibilities

Plan and schedule daily content across platforms to maintain a consistent and engaging brand presence.

● Create compelling social content (posts, reels, stories, captions) aligned with brand voice and campaign goals.

● Engage with the audience daily by responding to comments, DMs, and community interactions promptly.

● Track and analyze performance metrics to evaluate content effectiveness and optimize future posts.

● Collaborate with internal teams (creative, production, operations, inventory) to support ongoing brand campaigns and launches.

● Coordinate with PR Executive to get approved content timely on the feed

● Identify trending topics, platform updates, and real-time moments to leverage for brand visibility.

● Maintain brand consistency in tone, visual style, and messaging across all social touchpoints.

● Archive all content systematically on SSD and Google Drive, maintaining easy access and categorization

● Routine hygiene checks of all Social Media Platforms

● Build and maintain a Customer Image Bank featuring tagged posts, reviews,



and customer-uploaded content

Must-Have Qualifications

● Bachelor's degree in Media, Communication, Fashion, or related field

● 1–2 years of experience in content creation or social media execution

● Experience creating content for platforms like Instagram, Facebook, YouTube, and LinkedIn.

● Knowledge of photography/videography (even mobile-based)

● Basic photo & video editing knowledge

Preferred Skills & Traits

● Familiarity with fashion, Indian textiles, sustainability, and culture-centric content

● Understanding of social media ads and boosting strategies

● Strong understanding of social media trends, analytics tools, and platform insights.

● Ability to write clear, engaging captions and briefs for designers/video teams.

● Comfort in front of the camera for stories, BTS content, and product features (nice to have but not mandatory)

● Knowledge of SEO basics for social captions & hashtags

● Ability to analyze data and turn insights into action

● Knowledge of current social media tools

● Experience working with creative and marketing teams. Solid communication, time-management, and multitasking skills.

Tools & Platforms Familiarity

● Google Workspace (Docs, Sheets, Drive)

● Shopify (basic navigation for product/content updates)

● Instagram & YouTube Creator Tools

● Canva, Adobe Photoshop, Lightroom

● Inshot, Adobe Premier Pro

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Social Media Executive (Marol)
🏢 The Indian Ethnic
📍 Marol