– Social Media & Digital Marketing Executive

Company: Sri Asha Forgings Pvt. Ltd.

Location: Hyderabad, Telangana

Position: Social Media & Digital Marketing Executive

Employment Type: Full-Time

Experience: 1–3 years preferred (freshers with solid digital marketing skills may also be considered)

About Sri Asha Forgings

Sri Asha Forgings Pvt. Ltd. is a Hyderabad-based manufacturer specializing in aluminium alloy forgings for demanding industrial applications, including aerospace, defence, space and engineering sectors.

We are looking for a creative, digitally savvy and results-oriented Social Media & Digital Marketing Executivewho can build our online presence and generate meaningful business enquiries through digital marketing.

Key Responsibilities1. Social Media Management

- Manage the company's Instagram, LinkedIn, Facebook and YouTube accounts.
- Develop and execute a monthly social media content calendar.
- Create and publish posts, reels, videos, carousels, stories and technical content.
- Develop content around:
- Aluminium alloy forgings
- Manufacturing processes
- Forging equipment
- Quality & testing
- Products and applications
- Company capabilities
- Industry knowledge
- Projects and achievements
- Maintain a consistent professional corporate brand identity across all platforms.
- Monitor comments, messages and enquiries and coordinate internally for appropriate responses.
- Track social media performance and prepare monthly reports.

1. Content Creation & Design

- Create professional graphics and marketing creatives using Canva, Adobe Photoshop, Illustrator or similar tools.
- Edit short-form videos/reels using CapCut, Premiere Pro, DaVinci Resolve or similar software.
- Photograph/video factory operations, machinery, products and company activities when required.
- Convert technical manufacturing information into simple, engaging and visually appealing content.
- Maintain a library of company photographs, videos, logos and marketing assets.

1. Google Ads & Paid Digital Marketing

The candidate will be responsible for managing and optimizing Google Ads campaigns, including:

- Google Search Ads
- Display campaigns where appropriate
- Remarketing campaigns
- Lead-generation campaigns
- Keyword research
- Ad-copy creation
- Audience targeting
- Campaign budget management
- Conversion tracking
- Monitoring CPC, CTR, conversions, CPL and ROI
- Regular optimization of campaigns to improve lead quality and reduce unnecessary spending.

1. LinkedIn B2B Marketing





Since Sri Asha Forgings operates in a B2B industrial/manufacturing environment, LinkedIn will be an important part of the role.

Responsibilities include

- Building the company's LinkedIn presence.
- Creating technical and industry-focused posts.
- Promoting company capabilities and products.
- Identifying relevant industries and potential business segments.
- Supporting B2B lead-generation campaigns.
- Researching potential customers, OEMs, engineering companies and procurement contacts.
- Coordinating with the management/sales team regarding potential leads.

1. Website & SEO

- Coordinate with the website team to keep company information updated.
- Suggest new website content and landing pages.
- Perform basic SEO keyword research.
- Improve website visibility for relevant searches such as aluminium forgings, aluminium alloy forgings, aerospace forgings, defence forgings, etc.
- Monitor Google Search performance and website traffic.
- Suggest improvements to generate more enquiries through the website.

1. Lead Generation & Marketing

The role is not limited to posting on social media. The candidate will be expected to actively contribute to business development through digital marketing.

This includes

- Generating enquiries through Google, LinkedIn and social media.
- Tracking incoming digital leads.
- Maintaining a lead database.
- Coordinating with the sales/business development team.
- Following up on marketing-generated enquiries.
- Identifying new digital channels for customer acquisition.
- Researching competitors and industry trends.
- Suggesting new marketing campaigns and strategies.

1. Email & Digital Communication

- Assist in preparing professional email marketing campaigns.
- Create company newsletters and product/capability announcements.
- Maintain digital customer/prospect databases.
- Support promotional campaigns for new products, capabilities and company developments.

1. Analytics & Reporting

Prepare regular reports covering:
- Social media growth
- Engagement
- Reach and impressions
- Website traffic
- Google Ads performance
- Leads generated
- Cost per lead
- Conversion rate
- Campaign ROI
- Best-performing content





The candidate should be able to look at marketing data and make decisions, rather than simply report numbers.

Skills RequiredEssential

- Good knowledge of Digital Marketing
- Social media management
- Google Ads
- Basic SEO
- Canva / graphic design
- Video and reel editing
- LinkedIn marketing
- Content writing
- Basic Google Analytics / Search Console knowledge
- Good English communication
- Strong creative thinking

Preferred
- Google Ads certification
- Meta Ads experience
- B2B marketing experience
- Industrial/manufacturing marketing experience
- WordPress or similar CMS experience
- Basic photography/videography
- CRM/lead management experience
- Experience with LinkedIn lead generation

What We Expect From the Candidate We are looking for someone who can own the company's digital marketing, not someone who only schedules Instagram posts.

The ideal candidate should be able to think:

Content → Reach → Engagement → Enquiry → Lead → Business

They should actively identify opportunities to improve Sri Asha Forgings' digital presence and generate new B2B enquiries.

Performance will be evaluated based on:

- Quality and consistency of content
- Growth of social media presence
- Website visibility
- Quality of leads generated
- Google Ads performance
- B2B enquiries generated
- Campaign ROI
- Creativity and initiative
- Ability to understand and communicate technical products

Education

Bachelor's degree/Diploma in:

- Digital Marketing
- Marketing
- Mass Communication
- Business Administration
- Advertising
- Media/Design

or a related field. Experience: 1–3 years preferred, but talented freshers with practical digital marketing knowledge may be considered.

A Good Job-Portal Summary

Sri Asha Forgings Pvt. Ltd. is looking for a Social Media & Digital Marketing Executive to manage our complete digital marketing activities, including social media, Google Ads, LinkedIn B2B marketing, SEO, website content, lead generation, email marketing and digital campaigns. The candidate will be responsible for creating professional content, managing paid advertising campaigns, generating business enquiries and tracking marketing performance.

Candidates with experience in B2B, industrial or manufacturing marketing will be preferred.

Key areas: Social Media | Google Ads | LinkedIn | SEO | Content Creation | Canva | Video Editing | Lead Generation | B2B Marketing | Website | Analytics | Digital Campaigns

Pay: From ₹15,000.00 per month

Work Location: In person

📌 Social Media Executive (Cherlapalli)
🏢 Sri Asha forgings
📍 Cherlapalli