About the Role

We're looking for a content creator who lives on social platforms and uses AI tools as part of their daily workflow, not as a gimmick, but as leverage. You'll own the pipeline from idea to published post across our channels, producing copy, visuals, and short-form video that earns attention in feeds that don't want to give it. AI helps you move faster and try more; taste, judgment, and platform fluency are still on you.

What You'll Do

- Plan, write, shoot, edit, and create content for Instagram, LinkedIn, X, YouTube Shorts, and emerging platforms (mix depends on brand)
- Use generative AI tools (ChatGPT, Claude, Gemini, Midjourney, DALL·E, Sora, Runway, ElevenLabs, Descript, CapCut AI, etc.) to accelerate ideation, drafting, image generation, video editing, voiceover, and repurposing
- Build and maintain prompt libraries, custom GPTs, and reusable AI workflows for the team
- Turn one piece of source material (a podcast, a launch, an exec interview) into 10+ platform-native assets
- Stay on top of platform trends, audio, formats, and algorithm shifts, and translate them into content within hours, not weeks
- Write captions and hooks that actually stop the scroll; cut video that holds retention past 3 seconds
- Track performance (saves, shares, watch time, CTR, follower growth) and use the data to kill what's not working
- Engage in comments and DMs in brand voice; spot community/UGC moments worth amplifying




- Collaborate with designers, paid social, brand, PM, and exec stakeholders without becoming a bottleneck

Job Requirement What We're Looking For

- 2–4 years creating content for brands or as a creator with an audience you grew yourself
- A portfolio or handles we can actually look at, links beat resumes
- Demonstrated, specific use of AI tools in your workflow (not "I've used ChatGPT", what did you build, what did it replace, what got faster)
- Strong copywriting: short-form hooks, captions, scripts
- Working video editing skills (CapCut, Premiere, or equivalent) and basic design (Figma or Canva)
- Native fluency in at least 2 of: Instagram Reels, LinkedIn, YouTube Shorts, X
- Sharp eye for when AI output is valuable enough to ship vs. when it screams "AI made this"
- Analytics literacy, comfortable in native platform insights and tools like Sprout, Later, or similar
- Self-directed; can take a vague brief and come back with three angles

Nice to Have

- Built an audience of your own on any platform
- Photography or motion design background
- Experience with AI video (Sora, Runway, Veo) or AI avatars (HeyGen, Synthesia)

What This Role Is Not

- A pure scheduler/coordinator role, you're a maker
- A "post the assets the agency sends" job, you generate the work
- A place to hide behind AI, if everything you ship looks generic, this won't work out

📌 Social Media Content Creator (Mumbai)
🏢 Fluidscapes Consultants
📍 Mumbai