As India’s first ‘culture-tech’ platform at MeMeraki.com, we are not just showcasing craft; we are creating a global movement to empower India's master artists from the remotest corners of India. By scaling traditional practices with technology, we offer new livelihood opportunities and ensure that these timeless art forms find a place in contemporary spaces worldwide. From augmented reality to curated installations, we transform how the world experiences India’s heritage—bringing art to life in homes, offices, airports, and public spaces while safeguarding the legacy of our artisans for future generations.

We are part of the Google and Meta Accelerators and our work has been featured in top publications like Forbes, SCMP, and Indian Express and many more and a 4 Shark Deal on Shark Tank India 2026.

About the Role

We are looking for a hands-on Social Media Assistant with 1 year of experience to manage and grow two Instagram presences: Yosha Gupta’s founder account and MeMeraki. The role combines content planning,content creation, design, publishing, community management and social listening. The primary focus will be on building Yosha’s founder brand, while ensuring the day-to-day execution and community management of MeMeraki’s Instagram account.

The ideal candidate is creative, organised and highly comfortable with Instagram. They should be able to move from an idea to execution—whether that means shooting a Reel, designing a carousel, scheduling a post, responding to a

DM or identifying a trend that can be adapted for the brand.

To Apply

Please send your CV with a short cover letter outlining why you will be a good fit for this role along with your portfolio to [email protected] [Subject line: Social Media Assistant_Your name] by 15th Sept (applicants who do not send this will not be considered. Due to the volume of applications we receive, we will not be able to send individual communication to all applicants and will only be informing shortlisted candidates for the next round). There will also be an assignment for the next round for shortlisted candidates

Salary: INR 30-35K per month

Location: Mumbai preferred

Key Responsibilities

1. Founder Content — Yosha Gupta

- Develop and maintain a monthly Instagram content calendar in collaboration with the content team.




- Brainstorm and propose content ideas that strengthen Yosha’s identity, expertise, voice and personal brand.
- Identify content pillars, recurring formats and opportunities to build a distinctive founder-led presence.
- Shoot and record content independently for Reels, Stories and feed posts, primarily using mobile-first formats.
- Support scripting, framing, shot selection and basic content direction where required.
- Edit short-form videos and create graphics and carousels using relevant design and editing tools.
- Schedule and publish approved content, ensuring captions, tags, mentions, credits and other publishing details are accurate.
- Manage comments, DMs, mentions and other audience interactions; escalate relevant conversations when required.

2. MeMeraki — Instagram Management

- Schedule and publish approved Reels, videos, graphic posts, carousels and Stories according to the content calendar.
- Ensure content is published accurately and on time, with all captions, tags, credits and formatting checked before publishing.
- Monitor and respond to comments and DMs in a timely and appropriate manner.
- Escalate customer, product, partnership or other queries to the relevant team members.
- Share recurring audience questions, feedback, conversations and content opportunities with the content team.

3. Social Listening, Trends & Competitor Tracking

- Monitor Instagram for emerging trends, formats, sounds, memes, creators and content behaviours.
- Identify trends that can be adapted quickly and meaningfully for both Yosha’s founder content and MeMeraki.• Track relevant competitors, creators, brands and accounts across art, culture, craft, lifestyle and adjacent categories.
- Monitor competitor content, formats and audience responses to identify opportunities and learnings.
- Proactively bring relevant trends, references and content ideas to the content team.

Must-Have Skills & Qualifications





- 1 year of experience in social media, content creation or a related role.
- Strong understanding of Instagram, particularly Reels, Stories, carousels and community management.
- Hands-on experience shooting and editing short-form video.
- Proficiency in Canva, Adobe Creative Suite, CapCut or other relevant editing/design tools.
- Ability to create engaging graphics, carousels and short-form video content.
- A strong eye for design, composition, typography and visual storytelling.
- Basic understanding of Instagram analytics and performance metrics and the ability to interpret content performance.
- Experience with social media scheduling and publishing tools.
- Strong understanding of social media trends, formats and audience behaviour.
- Strong written and verbal communication skills.
- Excellent organisational skills and the ability to manage multiple content calendars, deadlines and publishing requirements.
- Strong attention to detail, particularly around captions, tags, credits, formatting and publishing.
- Ability to work independently while collaborating closely with a content team.
- Comfort working in a fast-paced setting where content may need to be created and published quickly.

Preferred / Good to Have

- Experience working on a founder-led or personal brand account.
- Experience in the art, culture, craft, fashion, lifestyle or creative industries.
- Familiarity with social media analytics dashboards and reporting.
- An interest in Indian art, culture, crafts and storytelling.

What Success Looks Like

- Yosha’s Instagram develops a consistent, distinctive and recognisable founder voice.
- Content is planned proactively and executed consistently across the month.
- Reels, Stories, carousels and other content are created, scheduled and published accurately and on time.
- Comments and DMs across both accounts are handled promptly, thoughtfully and consistently.
- Relevant trends are identified early and converted into practical content opportunities.
- The content team receives regular insights from social listening, competitor activity and audience conversations.
- MeMeraki’s Instagram operates smoothly across the full cycle of scheduling, publishing, engagement and feedback.

📌 Social Media Assistant (Mumbai)
🏢 MeMeraki
📍 Mumbai