About the Role

We’re building an AI consumer app for the US market and looking for an intern who instinctively knows what makes people stop scrolling.

If you’re the kind of person who constantly thinks, “This would make a crazy TikTok hook,” obsesses over punchy one-liners, understands Gen Z internet culture better than most people understand the news, and loves playing with words - you’ll fit right in.

This role isn’t about writing blogs or corporate copy. It’s about crafting hooks that make millions stop scrolling.

What You’ll Do

- Write crisp, punchy and highly relatable hooks for TikTok, Instagram Reels and YouTube Shorts.
- Turn product ideas into viral content concepts.
- Create witty one-liners, captions, scripts and storytelling angles that feel native to US Gen Z.
- Study why certain videos go viral and reverse engineer their psychology.
- Continuously track emerging trends, memes, slang, internet culture and creator formats.
- Collaborate directly with founders on growth experiments and creative strategy.
- Write content that sounds human and not AI-generated.

What We’re Looking ForYou naturally…

- Think in hooks
- Love clever wordplay
- Can explain complex ideas in one memorable sentence
- Understand what makes content shareable
- Have an instinct for storytelling

You should have

- Exceptional English writing skills
- Strong command over wordplay, storytelling and creative writing
- Deep understanding of US Gen Z culture,



both online and offline
- Familiarity with their humor, relationships, behavioral nuances and internet language
- Strong awareness of trending topics across TikTok, Instagram, X, Reddit and YouTube
- A genuine reading habit. (Books > Instagram captions)
- Curiosity to learn every single day

Bonus Points If

- You’ve written viral Reels, Shorts or TikTok content before.
- You run your own meme page, content account or newsletter.
- You’re chronically online, but know how to turn trends into excellent copy.
- You consume creators like they’re case studies instead of entertainment.

Why Join Us? This is one of the rare opportunities to work on a US-focused B2C AI product while being based in India.

You’ll get to

- Work directly with founders and be involved in key marketing decisions.
- Learn consumer psychology, storytelling, growth marketing and viral content creation.
- Build campaigns for the US market, not just India.
- Operate in a fast-paced startup where your ideas ship quickly.
- Grow with an AI consumer startup that’s scaling rapidly.
- Earn a full-time opportunity at the end of your internship based on performance.

If this sounds like you… Send us your resume and portfolio showcasing your best work on with the subject line - solamarketingteam(at)gmail(dot)com - Application for Short Form Copywriter.

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Short Form Copywriter (US Market) (Intern)
🏢 Sola
📍 Bengaluru