Company: Chasing Illusions Studio Pvt. Ltd.

Location: On-site, Kashmere Gate, Delhi

Experience: 2–3 Years

Job Type: Full-time, On-site

Search is changing.

Ranking on Google is no longer enough.

Today, brands also need to appear in AI Overviews, featured answers, ChatGPT, Gemini, Perplexity, Copilot and other AI-powered discovery platforms.

Chasing Illusions Studio is looking for an AI SEO Specialist who understands both sides of modern organic visibility:

Traditional SEO + Answer Engine Optimization (AEO) + Generative Engine Optimization (GEO).

This is not a role for someone who only knows keyword research, backlinks and meta tags.

We need someone who understands how search engines crawl, rank and evaluate content — and also how AI systems discover, interpret, cite, summarize and recommend brands.

What You’ll Own

1. Traditional SEO

You should have solid hands-on knowledge of:

- Keyword research and search intent mapping
- Competitor and SERP analysis
- On-page + Technical SEO audits
- Content optimization + Internal linking strategy
- URL structure and website architecture
- Meta details (title, description, headings, etc.)
- Image SEO
- Schema markup + Core Web Vitals
- XML sitemaps and robots.txt
- Canonicalization
- Indexing and crawlability
- Page speed optimization
- Duplicate content management
- Redirects and 404 issues
- Backlink analysis and link-building
- Local and location-based SEO
- Google Search Console and Google Analytics
- Organic traffic, ranking and conversion analysis

You should be comfortable diagnosing why a page is not ranking, not indexing, losing traffic or underperforming against competitors. 2. AEO — Answer Engine Optimization

We need someone who understands how to optimize content for direct answers, not just blue-link rankings.

You should know how to:

- Structure content around real user questions
- Identify conversational and long-tail queries
- Optimize for featured snippets
- Build FAQ-driven content strategically
- Improve answer clarity and information hierarchy
- Create concise answer-first sections
- Optimize content for voice and conversational search
- Use relevant structured data/schema
- Improve topical authority through question clusters
- Analyze People Also Ask and related-question opportunities
- Match content format with informational, commercial and transactional intent

The objective is simple: When users ask a question related to our services,



our content should have a strong chance of becoming the answer.

3. GEO — Generative Engine Optimization

This is a critical part of the role.

You should understand how brands can improve their visibility across generative AI platforms and AI-powered search experiences.

You will work on

- Optimizing content for AI Overviews
- Increasing brand/entity visibility in generative search
- Building strong topical and entity associations
- Creating content that AI systems can easily understand and summarize
- Improving factual clarity and semantic relationships
- Strengthening E-E-A-T signals
- Developing citation-worthy content
- Creating original statistics, insights, examples and expert-led content
- Building topic clusters and knowledge depth
- Strengthening brand mentions across authoritative third-party sources
- Monitoring how Chasing Illusions Studio appears in AI-generated answers
- Tracking competitor visibility across AI search platforms
- Identifying prompts where our competitors appear but we do not
- Improving content so it can be referenced or recommended by AI systems

You should understand that GEO is not keyword stuffing for ChatGPT. It requires strong content structure, authority, entities, citations, context, relevance and brand signals.

4. SEO + AI Visibility Analysis

We expect you to think beyond rankings.

You should regularly analyze

- Google organic rankings + Search impressions
- CTR + Organic traffic
- Conversion opportunities
- Competitor content + Content gaps
- SERP features + Search intent satisfaction
- ChatGPT/Gemini/Perplexity brand mentions + AI Overview appearances
- Citation opportunities + Entity visibility
- Topic authority + Backlink quality

Your reports should answer: What improved?

What declined?

Why did it happen?

What should we do next?

Not just screenshots and exported spreadsheets.

Tools You Should Be Comfortable With

Experience with most of the following is expected:

- Google Search Console + Google Analytics 4
- Google Keyword Planner + Ahrefs / Semrush / similar SEO tools + Google Trends
- Screaming Frog
- PageSpeed Insights
- Google Tag Manager




- Schema testing tools
- ChatGPT + Perplexity + Gemini + similar AI websites
- AI-search monitoring or visibility tools

Who We Are Looking For You may be a strong fit if:

- You have 2–3 years of hands-on SEO experience
- You have independently handled SEO projects
- You understand technical SEO, not just content optimization
- You understand the difference between SEO, AEO and GEO
- You actively follow changes in Google Search and AI search
- You understand search intent deeply
- You can identify ranking and traffic problems independently
- You understand that modern SEO is increasingly about visibility, authority and answers — not just rankings

What We Do NOT Need We are not looking for someone whose SEO experience is limited to:

- Adding keywords into content
- Submitting backlinks to directories
- Posting generic guest blogs
- Checking rankings every morning
- Generating AI articles without strategy
- Following outdated SEO checklists

We need someone capable of thinking strategically about how a brand gets discovered across both search engines and AI engines. Why This Role Matters?

Search behavior is moving from:

“Search → Click → Read”

toward:

“Ask → Compare → Get an AI-generated recommendation.”

We want someone who understands this transition and can help build our organic visibility for both environments.

If you understand Traditional SEO + AEO + GEO and want to work hands-on with a growing animation and video production company, we’d like to hear from you.

Pay: ₹25,000.00 - ₹30,000.00 per month

Application Question(s)

- How many years of experience do you have in Answer Engine Optimization (AEO)?
- How many years of experience do you have in Generative Engine Optimization (GEO)?
- Explain the practical difference between SEO, AEO, and GEO. Give one optimization example for each.

NOTE: Need your language, not book or internet language.
- How would you optimize one article differently for Google organic rankings, featured snippets/answer engines, and generative AI citations?

NOTE: Need your language, not book or internet language.
- If a competitor is consistently mentioned by ChatGPT for an industry query but our brand is not, how would you investigate and improve our visibility?

NOTE: Need your language, not book or internet language.

Experience

- SEO: 3 years (Required)
- SEO tools: 3 years (Required)

Work Location: In person

📌 SEO Specialist (Delhi)
🏢 Chasing Illusions
📍 Delhi