Mindful Souls

Jaipur [email protected]

Posted : 5 hours ago

About VGL Group

Vaibhav Global Limited (VGL) is a leading electronic retailer of jewelry and lifestyle products. In FY 2023-24, VGL reported a turnover of ~$365 million and employs 4,000+ people globally, with 3,000+ based in Jaipur, India.

Multi-Channel Presence

VGL reaches a broad audience through its TV, e-commerce, and digital retail platforms:

- Shop LC (USA) – Live broadcasts to 60M+ homes with a strong e-commerce presence.
- TJC, UK – Reaches 27M+ homes through TV and digital platforms.
- Shop LC Germany – Broadcasts to 40M+ homes, expanding VGL’s European market presence.
- Ideal World (UK) – Acquired in 2023, a leading UK teleshopping & digital sales platform.
- Mindful Souls – Acquired in 2023, a fast-growing subscription-based e-commerce brand focused on spiritual and wellness products.

Social Impact & ESG Initiatives

- Your Purchase Feeds… – VGL’s flagship one-for-one meal program has provided 99M+ meals to schoolchildren in India, the US, and the UK.
- Employee Volunteering – Encourages employees to donate two hours monthly for charitable activities.
- Sustainability Commitment – Focused on renewable energy, waste reduction, and green initiatives.
- IGBC Award Winner – Recognized for excellence in green built environments at its Jaipur SEZ unit.
- Assigned a ‘Combined ESG Rating 72 (Strong)’ from ICRA ESG Ratings Limited

Talent & Culture

- Humanocracy & Micro-Enterprises – VGL fosters a decentralized, empowered work culture, enabling small, agile teams to drive innovation and ownership.
- Talent Density & Meritocracy – Prioritizing high-performance teams, rewarding talent, and a culture of excellence.
- GPTW Certified – Recognized as a Great Place to Work across India, the US, the UK, and China.

Recognition & Achievements





- Top Exporter Award – Honored by GJEPC for being India’s largest exporter of silver and colored gemstones.
- Operational Excellence – A robust track record in value-driven retail and customer-centric growth.

Role Objective: To drive organic search growth and improve the brand’s visibility across traditional search engines and AI-powered search platforms through effective SEO, technical optimization, content strategy, and Generative Engine Optimization (GEO) initiatives.

Key Responsibilities

- Conduct keyword research, search intent analysis, competitor analysis, and content gap analysis.
- Optimize PDPs, PLPs/collection pages, landing pages, blogs, and informational content.
- Manage and optimize meta titles, meta descriptions, headings, URLs, internal links, image alt text, and other on-page elements.
- Conduct technical SEO audits covering crawling, indexing, canonicalization, redirects, XML sitemaps, robots.txt, structured data, and Core Web Vitals.
- Monitor Google Search Console, GA4, SEMrush/Ahrefs, Screaming Frog, and other SEO tools to identify opportunities and issues.
- Analyze organic performance and identify opportunities based on traffic, rankings, impressions, clicks, conversions, and revenue.
- Support GEO/AI search optimization to improve brand and product visibility across Google AI Overviews, ChatGPT, Gemini, Perplexity, and other AI-powered search platforms.
- Track AI visibility, brand/product mentions, citations, and competitor presence across generative search results.




- Analyze SERPs and competitor content to identify opportunities for improving traditional and AI search visibility.
- Work with content teams to develop SEO-friendly content briefs, topical clusters, FAQs, buying guides, and product/category content.
- Review and QA content for SEO quality, factual accuracy, search intent, readability, duplication, and potential AI-generated content risks.
- Identify and implement internal linking and topical authority opportunities.
- Coordinate with Development, IT, Content, Product, Merchandising, and Analytics teams to implement SEO recommendations.
- QA SEO changes after website releases, migrations, and technical implementations.
- Prepare weekly/monthly SEO and GEO performance reports and communicate key insights and action items.
- Stay updated on Google algorithm updates, AI search developments, SEO best practices, and emerging GEO trends.

Required Experience & Skills

- 2–3 years of hands-on experience in SEO, preferably in an e-commerce.
- Strong understanding of technical SEO, on-page SEO, e-commerce SEO, and content optimization.
- Hands-on experience with Google Search Console, GA4, SEMrush/Ahrefs, and Screaming Frog.
- Understanding of structured data, JSON-LD, schema markup, canonicalization, redirects, and indexing.
- Basic knowledge of HTML and website architecture.
- Understanding of Generative Engine Optimization (GEO), AI Overviews, and AI-powered search is preferred.
- Strong analytical, problem-solving, and communication skills.
- Ability to independently identify SEO opportunities, prioritize tasks, and coordinate with cross-functional teams.

Job Overview

- Compensation

₹ 300000 - 400000 Yearly

- Level

2

- Location

Jaipur
- Experience

2-3 Years

- Qualification

Graduation

- Work Mode:

Onsite

- Job Type:

Fulltime

📌 SEO/GEO Executive (Jaipur)
🏢 Vaibhav Global
📍 Jaipur