SEO Content Strategist

Location: Noida / Dehradun Experience: 3–6 Years

Employment Type: Full-Time

About the Role

We are looking for an SEO Content Strategist who can think beyond conventional SEO and content writing. This is not a Content Writer position, and we are not looking for someone whose experience is limited to keyword placement, blog writing, meta tags, or publishing a fixed number of articles every month.

We need someone who understands how to identify the right content opportunities, select topics based on search intent and business relevance, build content clusters, plan website content architecture, and create strategies that improve organic visibility across traditional and AI-powered search environments.

The ideal candidate should be comfortable answering questions such as:

- What content should a business create next?
- Which topics are actually worth targeting?
- Should a query be addressed through a service page, landing page, comparison page, guide, resource or blog?
- Which content gaps are preventing a website from building topical authority?
- How should multiple related topics be structured across the website?
- Which existing pages should be expanded, consolidated, repositioned or removed?
- How can content support both search visibility and business conversions?

Key Responsibilities

You will be responsible for developing and managing SEO-led content strategies for B2B, SaaS, IT, service-based and other client websites.

Your responsibilities will include

- Conducting keyword, topic, competitor and search-intent research to identify meaningful content opportunities.
- Creating content roadmaps based on business priorities, search demand, topical relevance and competitive opportunities.
- Determining the right content type and page format for different search intents.
- Building topic clusters, pillar-page strategies and semantic content structures.
- Performing content gap analysis across client websites and competitors.
- Developing keyword-to-page and topic-to-page mapping to avoid cannibalisation and duplication.
- Planning new service pages, solution pages, industry pages, comparison pages, use-case pages, resources and informational content.
- Creating detailed SEO content briefs for writers and subject-matter experts.
- Defining page objectives, primary search intent, supporting topics, entities, FAQs and internal-linking opportunities.




- Reviewing existing website content and recommending whether pages should be updated, consolidated, redirected, expanded or repositioned.
- Working closely with SEO, content, design and development teams to ensure content strategy is implemented correctly.
- Analysing Google Search Console, GA4, SEO tools and competitor data to understand content performance.
- Identifying pages generating impressions but failing to drive clicks, engagement or conversions.
- Developing strategies for internal linking and website information architecture.
- Understanding how content can be structured for visibility across Google Search, AI Overviews, AI Mode and generative search platforms.
- Monitoring changes in search behaviour and adapting content strategies accordingly.
- Connecting content recommendations with the client's commercial goals, customer journey and lead-generation objectives.

What We Are Looking For

You should have a strong understanding of:
- Search intent and user journey
- Keyword and topic research
- Content opportunity identification
- SERP analysis
- Content gap analysis
- Topic clustering and topical authority
- Content architecture and website structure
- Keyword mapping
- Content cannibalisation
- Internal linking strategy
- Competitor content analysis
- SEO content briefs
- B2B and SaaS content strategy
- Funnel-based content planning
- Google Search Console and GA4
- Tools such as Ahrefs, SEMrush or similar platforms

Exposure to AEO, GEO, AI Search or LLM-driven search behaviour will be an advantage.

What This Role Is NOT

We want to be very transparent about the nature of this position. This is not a role primarily focused on:

- Writing blogs every day
- Keyword stuffing or keyword-density optimisation
- Basic meta-title and meta-description creation
- Routine backlink building
- Directory submissions
- Publishing content based only on search volume
- Following generic monthly SEO checklists





We are looking for someone who can think strategically about content before it gets written.

Ideal Candidate

You may be a good fit if you:

- Enjoy analysing SERPs and understanding why certain pages rank.
- Can distinguish between informational, commercial, transactional and comparison intent.
- Can turn keyword research into an actionable website content strategy.
- Understand that high search volume does not automatically mean a topic is worth targeting.
- Can connect SEO opportunities with a company's products, services and target customers.
- Are comfortable challenging an existing content plan when the data suggests a better approach.
- Can provide clear direction to writers rather than simply writing the content yourself.
- Understand how multiple pages should work together to build topical relevance.
- Stay curious about how AI-powered search is changing content discovery.

Preferred Experience

* 3–6 years of experience in SEO, organic growth, content strategy or SEO content planning.
- Experience working on B2B, SaaS, IT, technology or service-based websites is preferred.
- Proven experience developing content strategies rather than only executing content.
- Experience preparing content roadmaps, topic clusters, keyword maps or content briefs.
- Ability to demonstrate examples where content strategy improved organic visibility, rankings, qualified traffic or leads.

Skills That Will Give You an Edge

Experience with any of the following will be valuable:
- AI Overviews and AI Mode
- Generative Engine Optimisation (GEO)
- Answer Engine Optimisation (AEO)
- Entity-based SEO
- Programmatic or scalable content strategies
- Content decay analysis
- Content pruning and consolidation
- Information architecture
- Search journey analysis
- Conversion-focused content strategy

How We Will Evaluate Candidates

During the interview, candidates may be given a website or business scenario and asked to explain: What content would you create, what would you not create, how would you prioritise the opportunities, and why?

We are more interested in your thinking process and strategic judgement than the number of blogs you have written.

If you enjoy figuring out what content deserves to exist before anyone starts writing it, we would like to hear from you.

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person

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