Position: SEO Executive – AI Search, AEO & GEO

Experience: 3–4 Years

Location: Pune, India

Employment Type: Full-time

Department: Digital Marketing / Marketing

About the Role

We are looking for a hands-on and results-driven SEO Executive with 3–4 years of experience in SEO, AEO, GEO, technical SEO, content optimization, link building, and AI-powered search visibility .

The ideal candidate should have a strong understanding of traditional search engines as well as emerging AI-driven search experiences . The candidate will be responsible for executing SEO initiatives, improving organic search visibility, building high quality backlinks, optimizing website content, monitoring AI citations, and identifying opportunities to improve brand visibility across search engines and generative AI platforms.

The role involves close collaboration with content writers, developers, designers, and marketing teams to implement SEO recommendations and continuously improve website performance.

This is a hands on execution role requiring strong analytical skills, attention to detail, curiosity, and the ability to stay updated with the rapidly evolving search and AI landscape.

Key Responsibilities1. SEO Strategy & Execution

- Execute day-to-day on-page, off-page, technical, and content SEO activities .
- Conduct keyword research, search intent analysis, keyword mapping, keyword clustering, and competitor analysis.
- Identify opportunities to improve organic rankings, traffic, visibility, and keyword coverage.
- Optimize title tags, meta descriptions, headings, URLs, content structure, images, and other on-page elements.
- Develop and execute internal linking strategies to improve crawlability, topical relevance, authority distribution, and user experience.
- Conduct content gap analysis and identify opportunities based on search demand and competitor performance.
- Monitor keyword rankings and organic performance and recommend corrective actions.

1. AEO & GEO – AI Search Optimization

- Implement Answer Engine Optimization (AEO) strategies to improve visibility across answer-based search experiences.
- Execute Generative Engine Optimization (GEO) strategies for AI-powered and generative search platforms.
- Optimize content for AI-generated answers, featured snippets, People Also Ask, knowledge panels, and conversational search.
- Structure content to improve its ability to be understood, referenced, and cited by AI systems.
- Identify queries where competitors are gaining visibility in AI-generated results and develop strategies to improve visibility.
- Optimize content for question-based, conversational, and informational search intent.
- Track and analyze AI search visibility, mentions, references, and citations.

1. AI Search Visibility & AI Citations

- Monitor brand, product, service, and topic visibility across AI-powered search platforms and generative search experiences .
- Conduct regular AI visibility and citation audits.
- Identify competitor sources and websites frequently referenced by AI platforms.
- Identify content and authority gaps affecting AI visibility.
- Develop initiatives to improve the likelihood of company content and authoritative third-party sources being referenced by AI systems.
- Support AI-focused content, digital PR, citation, and authority-building initiatives.
- Track improvements in AI mentions, citations, references, and brand visibility.

1. Link Building & Off-Page SEO

- Plan and execute high-quality, white-hat link-building campaigns .
- Identify authoritative,



relevant, and industry-specific websites for backlink opportunities.
- Execute guest posting, contributor outreach, resource link building, digital PR, niche submissions, business citations, and content-led link-building activities.
- Build region-specific backlinks based on target countries and markets.
- Identify country-, region-, industry-, and niche-relevant websites for authority building.
- Analyze competitor backlink profiles and identify link-building opportunities.
- Monitor backlink quality, relevance, authority, anchor text, and indexing.
- Maintain a structured database of outreach targets, submissions, publications, and acquired backlinks.
- Identify and address potentially harmful or low-quality backlink patterns.

1. Regional & International SEO

- Execute SEO and backlink strategies for specific countries, regions, and target markets .
- Conduct regional keyword research and competitor analysis.
- Identify local publications, industry websites, directories, communities, and citation opportunities.
- Build region-specific authority through relevant local and industry backlinks.
- Support international SEO initiatives, including country-specific keywords, local search intent, regional content, and international link building.
- Monitor search visibility and organic performance across target regions.

1. Technical SEO

- Conduct regular technical SEO audits and identify issues affecting crawlability, indexability, rankings, and website performance.
- Work with developers to implement technical SEO recommendations.
- Monitor and optimize
- Review website architecture and recommend improvements.
- Monitor Google Search Console and other technical SEO tools.
- Ensure websites are structured to support both search engine crawlers and AI discovery systems .

1. Content Optimization

- Collaborate with content writers to develop SEO, AEO, and GEO optimized content .
- Optimize blogs, landing pages, service pages, product pages, and other website content.
- Conduct content audits and identify pages requiring content refresh or optimization.
- Improve content.
- Develop and support topic clusters and content hubs .
- Ensure content is useful, authoritative, well-structured, and optimized for both traditional and AI-powered search.

1. SEO Tools & Analytics

- Work with SEO and digital marketing tools such as:
- Google Search Console
- Google Analytics 4
- Ahrefs / Semrush
- Google Keyword Planner
- Looker Studio
- Bing Webmaster Tools
- AI search visibility and citation tracking tools
- Monitor organic traffic, keyword rankings, impressions, clicks, CTR, and visibility.
- Analyze backlink profiles and competitor performance.
- Conduct website and content audits.
- Build and maintain SEO dashboards and performance reports.
- Translate SEO data into actionable recommendations.

1. Search Visibility & Reporting

- Monitor overall organic search visibility across priority keywords, pages, regions, and search engines.
- Track rankings, impressions, clicks, CTR, traffic, conversions, and SERP features.
- Monitor brand visibility across AI-powered search platforms.




- Conduct regular competitor benchmarking across traditional SERPs and AI search results.
- Investigate significant changes in rankings, traffic, or visibility.
- Prepare weekly and monthly SEO performance reports.
- Measure the impact of SEO, content, backlink, and AI visibility initiatives.

1. SEO QA & Website Audits

- Conduct SEO quality checks before and after website and content launches.
- Review metadata, URLs, headings, internal links, indexability, canonical tags, schema, redirects, and content structure.
- Ensure newly published pages follow SEO, AEO, and GEO best practices.
- Identify implementation issues and coordinate with developers and content teams for resolution.

1. Continuous Research & Optimization

- Stay updated with Google algorithm updates and changes in search behavior.
- Monitor developments in AI Overviews, generative search, LLM-based search, AEO, GEO, and AI discovery .
- Research emerging AI search platforms and their impact on organic visibility.
- Test new strategies and approaches to improve search and AI visibility.
- Continuously identify opportunities to improve organic growth, authority, and digital discoverability.

Required Skills & ExperienceEssential Skills
- 3–4 years of hands-on experience in SEO.
- Strong understanding of on-page, off-page, technical, and content SEO .
- Hands-on experience in link building and backlink acquisition .
- Working knowledge of AEO and GEO .
- Understanding of AI search visibility and AI citations .
- Strong keyword research and search intent analysis skills.
- Strong understanding of internal linking and website architecture.
- Experience conducting SEO audits.
- Experience with Ahrefs, Google Search Console, and GA4 .
- Basic understanding of HTML and website structure.
- Robust analytical and problem-solving skills.
- Ability to convert SEO data into actionable insights.
- Strong communication and collaboration skills.

Good to Have
- Experience with regional/international SEO .
- Experience building country or region specific backlinks.
- Experience with AI search and LLM visibility optimization.
- Experience monitoring AI citations and brand mentions.
- Knowledge of structured data and schema markup.
- Understanding of JavaScript SEO.
- Experience with CMS platforms such as WordPress, or Webflow.
- Experience creating Looker Studio dashboards.
- Experience in B2B, SaaS, technology, cybersecurity, telecom, or other technical industries.

Education
- Bachelor's degree in Marketing, Digital Marketing, Communications, IT, Computer Science, or a related field .
- Relevant SEO, digital marketing, analytics, or technical certifications will be an added advantage.

What We're Looking For We are looking for someone who is hands on, analytical, proactive, and passionate about search and emerging AI technologies .

The ideal candidate should go beyond basic keyword research and reporting. You should be comfortable working directly with SEO tools, auditing websites, optimizing content, implementing internal linking, building quality backlinks, analyzing competitors, improving technical SEO, and measuring results .

You should also have a strong interest in the evolution of search and understand how SEO, AEO, GEO, AI citations, entity visibility, and generative search are changing the way brands are discovered online.

- If you are someone who enjoys testing new strategies, analyzing data, solving SEO challenges, and continuously improving search visibility , we would like to hear from you.

📌 SEO Executive – AI Search, AEO & GEO (Pune)
🏢 Matrix-Shell
📍 Pune