Job Title: PPC Executive

About Us:
We as Primotech are as an IT Global Solutions company. We’ve been delivering software development and IT projects from several big enterprises to small and medium-sized businesses. We blend agile methodologies with technical expertise to take business to the next level.

What We Are Looking for:
Key Responsibilities:
- Campaign Management: Create, monitor, and optimize PPC campaigns across Google Ads, Bing Ads, and social media platforms to meet business goals and KPIs.
- Keyword Research & Analysis: Conduct thorough keyword research and competitive analysis to target relevant audiences and identify growth opportunities.
- Ad Copywriting & Design Coordination: Develop compelling ad copy and collaborate with designers for visually appealing creatives aligned with brand messaging.
- Bid Management & Budget Allocation: Optimize bids and manage daily budgets to maximize ROI, balancing spending efficiency with quality leads.
- Performance Analysis & Reporting: Track, analyze, and report on campaign performance, conversion rates, and other KPIs,



providing actionable insights and recommendations for improvement.
- A/B Testing & Optimization: Test ad copies, landing pages, and other campaign elements for continual improvement and enhanced results.
- Audience Targeting & Retargeting: Identify and target specific audience segments, implementing retargeting strategies to engage previous website visitors.
- Competitor Analysis: Regularly monitor competitor activity and adjust campaigns as necessary to maintain a competitive edge.
- Collaboration & Communication: Work closely with SEO, content, and web development teams to align PPC campaigns with overall marketing strategies.

Requirements:
- Bachelor’s degree in Marketing, Advertising, or related field.
- Proven experience (1-2 years) in managing PPC campaigns across Google Ads, Bing, and social media platforms.
- Proficiency in Google Analytics, Google Ads, Bing Ads, and other relevant tool

📌 PPC Executive (Sahibzada Ajit Singh Nagar)
🏢 Primotech
📍 Sahibzada Ajit Singh Nagar