- Review the previous month’s organic traffic, rankings, leads, conversions, and AI referrals .

- Prepare the monthly SEO performance report with key wins, losses, issues, and next actions.
- Review Google Search Console for ranking drops, indexing issues, CTR opportunities, and new keyword opportunities.

- Review GA4 to identify pages generating traffic, engagement, conversions, and leads.

- Run a complete technical SEO crawl and fix/prioritise issues.
- Check indexation, crawlability, canonical tags, redirects, broken links, duplicate pages, sitemap, and robots.txt .

- Review Core Web Vitals and page-speed issues with the development team.
- Perform a keyword gap and competitor analysis using Ahrefs/Semrush.
- Identify new

BOFU, MOFU, and TOFU content opportunities for the next month.

- Create the monthly content roadmap based on keyword opportunity, search intent, business priority, and competition.

- Review and optimise important service pages for commercial keywords and conversions.
- Refresh existing pages that are losing rankings, traffic, or becoming outdated

.

- Identify pages with high impressions but low CTR and improve titles, meta descriptions, and search positioning .

- Audit and improve internal linking between blogs, service pages, case studies, and commercial pages.




- Review content clusters and topical authority gaps and plan supporting articles.
- Analyse competitor pages that are outranking F22 Labs and identify content, backlink, and SERP gaps .

- Review the website’s backlink profile , new backlinks, lost links, and potentially harmful links.

- Build or update the link-building/prospecting list and evaluate backlink opportunities.
- Review AI-search visibility across ChatGPT, Perplexity, Gemini, and Google AI Overviews for priority queries.

- Track which competitors are getting mentioned or cited by AI platforms and identify why.
- Update the list of key AI prompts/questions we want F22 Labs to appear for.

- Review schema and structured data opportunities across service pages, articles, FAQs, case studies, and other key pages.
- Analyse which SEO activities generated actual leads or pipeline

, not just traffic.

- Review completed SEO experiments and document what worked, what didn’t, and what to test next .

- Identify repetitive SEO work that can be automated using AI, scripts, or workflows .

- Finalise the next month’s SEO priorities with clear tasks for content, technical SEO, AI search, and authority building.

📌 Senior SEO Specialist (Chennai)
🏢 F22 Labs
📍 Chennai