Job Summary:
Key Responsibilities:
- Build and manage contact databases
- Set up automation workflows & drip campaigns
- Segment audience lists for targeted communication
- Track and analyze campaign performance (Open Rate, CTR, Conversions)
- Conduct A/B testing to improve results
- Coordinate with marketing & design teams
Required Skills:
- Experience with Mailchimp, Sendinblue, Zoho Campaigns, etc.
- Solid copywriting skills
- Understanding of CRM & lead nurturing
- Good analytical and reporting skills
- Strong communication abilities