Job description
- Devising actionable strategies from customer insights.
- Bringing the consumer perspective to marketing decision making by executing market analysis and research activities and providing insights and recommendations.
- Managing external agencies for the execution of research projects.
- Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.
- Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.
- Conveying analysis and recommendations via presentations and written reports.
- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
- Creating and managing all marketing material and collateral in line with brand direction.
- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation,



etc.
- Tracking effectiveness of various campaigns and course correcting as required.
- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.
- Leading the planning and implementation of PR and initiatives related to the brand.
- Developing and executing CSR programs as well as conducting periodic program reviews to assess outcomes and effectiveness.
- Acting as the focal point for the Company's CSR initiatives in the geography and building relationships with community partners and key stakeholders.
- Staying abreast of relevant research, trends in the areas of focus and promoting best practices.
- Promoting employee volunteering initiatives in coordination with internal stakeholders.
- Driving budget monitoring spend to deliver results in line with planned objectives.

Eligibili

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