Job Purpose

Provide guidance to the customers at their residence by exploring various product & finish options after site inspection & evaluation

Co-ordinate and supervise the execution of painting work at the customer sites through panel of appointed contractors as per asian

paints recommended guidelines

Provide in-store consultancy to walk-in consumer in the Ezycolour Kiosk

Primary Responsibilities

Business Responsibility Areas

(Please detail out at least 8-10

responsibility areas)

Key Performance Indicators

Main Responsibilities:
▪

ECA will be allocated at local dealer counter.

▪

The ECA is to approach the consumers who walk-in to the store and inquire about their painting

requirements.

▪

The consumers who already have a contractor for executing the painting job need to be pitched only

the Color Consultancy/Color Visualization/ Royale Play Design/ Stencil/ Signature/ Ext. Wall Art

on the Ezycolour Kiosk / Booklet and taken through it.

▪

The consumers who don’t have a contractor for executing the painting job need to be pitched the





Paint Right Service apart (from Color Consultancy/Color Visualization on the Ezycolour Kiosk).

▪

As part of the Paint Right Service, the ECA needs to visit the consumer at his house at the

appointment date & time.

▪

On the first visit, the ECA is to do Site Evaluation and Site Measurement using the Paint Right

Evaluation Kit, fill the Site Evaluation & Site Measurement formats and hand them over to the

consumer.

▪

Post the same, the ECA is to provide Product Consultancy based on the Site Evaluation. Up selling

(Special Effects, Luxury Emulsions) and Cross Selling (Smart Care, Wood finishes) would be the

priority in Product Consultancy.

▪

After product consultancy, the ECA shows the profiles of Ezycolour Trained Contractors along with

their contact numbers OR pitches the Complete Painting Service as per the Dealer Capability.

▪

In case the consumer wants to go for Complete Painting Service, the ECA ca

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