Senior Sales Manager – Inside Sales

Location: Chandigarh

Department: Sales

Experience: 5–8 Years

Employment Type: Full-Time

Industry: D2C / E-commerce / Beauty & Wellness / FMCG

About the Role

We are looking for an energetic, result-oriented, and experienced Senior Sales Manager to lead our Inside Sales team and drive revenue growth for our D2C business.

The role involves managing a high-performing sales team, driving lead conversions, achieving revenue targets, strengthening sales processes, and ensuring consistent team productivity.

The ideal candidate should be a hands-on sales leader with strong experience in inside sales, B2C/D2C sales, team management, CRM-driven sales, lead conversion, and revenue growth.

Key ResponsibilitiesSales & Revenue Growth

- Take complete ownership of monthly, quarterly, and annual sales targets.
- Lead the Inside Sales team to consistently achieve and exceed revenue targets.
- Develop and implement strategies to improve sales conversion and revenue.
- Monitor daily sales performance and take corrective action wherever required.
- Identify opportunities for upselling, cross-selling, and repeat business.
- Develop strategies to maximize revenue from existing and new leads.

Team Leadership & Management
- Lead, mentor, and motivate the Inside Sales team.
- Set individual and team-wise targets and ensure clear accountability.
- Conduct daily sales huddles, weekly reviews, and monthly performance evaluations.
- Monitor individual productivity and support team members in achieving their targets.
- Identify performance gaps and implement improvement plans.
- Build a disciplined, accountable, and high-performance sales culture.
- Work closely with Team Leaders/Sales Executives to ensure consistent performance.

Lead Management & Conversion
- Manage the complete lead-to-conversion funnel.
- Ensure timely allocation, calling, follow-up, and closure of leads.
- Monitor lead response time and follow-up quality.
- Analyze lost leads, cancellations, and customer drop-offs to identify conversion gaps.
- Improve conversion through effective sales pitches, follow-up strategies,



and objection handling.
- Regularly review sales calls and provide actionable feedback to the team.
- Ensure maximum utilization of every qualified lead generated through marketing campaigns.

CRM & Sales Operations
- Ensure accurate and consistent use of CRM across the sales team.
- Monitor lead status, calling activity, follow-ups, conversions, and sales pipeline.
- Ensure that no lead is missed or left unattended.
- Maintain accurate sales data and daily reporting.
- Identify process bottlenecks and implement improvements to increase efficiency.
- Ensure adherence to defined sales SOPs and processes.

Training & Development
- Coach team members on sales techniques, product knowledge, customer handling, objection handling, and closing.
- Conduct regular call audits, role plays, and sales training sessions.
- Develop and improve sales scripts and conversion strategies.
- Support onboarding and training of new sales team members.
- Identify high-performing employees and develop future Team Leaders.
- Continuously improve team capabilities through structured coaching and feedback.

Sales Reporting & Analytics Track and analyze key sales metrics on a daily, weekly, and monthly basis.

Key metrics include

- Revenue & Target Achievement
- Lead-to-Sale Conversion
- Team & Individual Productivity
- Calls & Connected Calls
- Follow-up Performance
- Average Order Value (AOV)
- Revenue per Sales Executive
- Cancellation / Drop-off Rate
- Sales Pipeline
- Customer Repeat Sales
- Lead Response Time
- Prepare daily, weekly, and monthly sales reports for management.
- Analyze sales data to identify trends, challenges, and growth opportunities.
- Provide actionable insights to improve sales performance.





Cross-Functional Coordination
- Work closely with Marketing, Performance Marketing, Operations, Customer Support, Finance, and Fulfilment teams.
- Provide regular feedback to Marketing regarding lead quality and campaign performance.
- Coordinate with Operations to ensure smooth order fulfilment.
- Share customer feedback, objections, and market insights with relevant teams.
- Support sales campaigns, promotional offers, and incentive programs.
- Work with cross-functional teams to resolve issues affecting customer conversion and sales.

Candidate Requirements
- 5–8 years of experience in Inside Sales, B2C Sales, Tele-Sales, D2C, or E-commerce.
- Proven experience in managing and leading an Inside Sales team.
- Strong track record of achieving and exceeding sales targets.
- Strong understanding of lead generation, sales funnels, CRM, tele-calling, follow-ups, and conversion.
- Excellent people-management and leadership skills.
- Strong communication, negotiation, objection-handling, and closing abilities.
- Robust analytical skills with a good understanding of sales KPIs and MIS.
- Ability to work in a fast-paced, target-driven environment.
- Experience in D2C, Beauty, Wellness, Skincare, FMCG, or E-commerce will be an added advantage.

What We Are Looking For We are looking for a hands-on sales leader who can take ownership of the complete Inside Sales function and drive measurable business results.

The ideal candidate should be comfortable working with sales numbers, targets, CRM dashboards, sales calls, conversion data, team coaching, and performance reviews.

You should have the ability to identify challenges quickly, take ownership, make data-driven decisions, and drive the team toward achieving and exceeding targets.

Key Performance Indicators

Revenue Growth | Target Achievement | Conversion Rate | Team Productivity | Lead-to-Sale Ratio | AOV | Follow-up Efficiency | Sales per Executive | CRM Compliance | Repeat Sales

Pay: ₹75,000.00 - ₹100,000.00 per month

Work Location: In person

📌 Senior Sales Manager (Chandigarh)
🏢 Gleuhr wellness
📍 Chandigarh