Job Description - Marketing Executive (Digital & MarCom)

Job Title: Marketing Executive - Digital & MarCom

Department: Marketing

Location: Kolkata

Industry: Retail / Electronics / Consumer Business

Job Summary

Key Responsibilities

1. Digital & Social Media Marketing
- Plan, execute, and optimize digital marketing campaigns across Facebook, Instagram, LinkedIn, YouTube, and Google platforms.
- Manage social media handles, including content planning, calendar management, posting schedules, and community engagement.
- Execute and optimize paid ad campaigns (Meta Ads, Google Ads) for lead generation and brand awareness.
- Track and analyze campaign performance using Google Analytics, Meta Insights, and platform analytics.
- Improve SEO, website content, traffic, and digital presence.

2. Marketing Communication (MarCom)
- Liaise with designers, agencies, printers, and vendors for creative production and execution.
- Ensure brand consistency across all communication channels as per brand guidelines.
- Support product launches, promotions,



and branding initiatives with integrated MarCom strategies.

3. Campaign Planning & Execution
- Assist in developing monthly and quarterly marketing plans.
- Execute promotional campaigns, seasonal offers, and branding activities across digital and physical channels.
- Coordinate with sales teams to drive lead generation and conversion support.

4. Brand & Market Support
- Conduct market research and competitor analysis to identify trends and opportunities.
- Support events, exhibitions, in-store promotions, and local marketing activities.
- Maintain marketing MIS, campaign reports, databases, and documentation.

Required Skills & Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
- 2-5 years of relevant experience in Digital Marketing & MarCom roles.
- Solid understanding of social media marketing, paid advertising, and content marketing.
- Experience in creative developm

📌 Marketing Executive (Netaji Subhash Chandra Bose International Airport)
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