**This role is for one of Weekday's clients

Salary range: Rs 500000 - Rs 800000 (ie INR 5 - 8 LPA)** Min Experience: 1+ years

Location: Mumbai, Maharashtra, India

JobType: full-time

Develop strategies, oversee, and execute initiatives to increase paid media traffic. This role focuses on high-quality execution of Paid Search activities and Meta Ads for leading brands, requiring strong skills in Excel, project management, proactive communication, and a drive for continuous learning in digital marketing.

Requirements Key Responsibilities

- Lead strategy, performance, and account management across key digital channels (Search, Social, Programmatic) for clients
- Manage the full client lifecycle, from acquisition and onboarding to daily Digital Ad Operations and account performance
- Provide expert advice, strategic thinking, and guidance to clients on all digital campaigns and delivery
- Perform keyword research, creative analysis, ad copy writing, and campaign structuring based on business goals
- Conduct creative and audience analysis, including A/B tests to develop winning strategies
- Effectively manage various client accounts and budgeting requirements, optimizing for Return on Ad Spends
- Perform scheduled data analytics and interpretation exercises using Excel and proprietary tools




- Communicate proactively and manage time effectively
- Provide strategic insights on landing pages and ad creatives for clients
- Build, monitor, and maintain digital advertising budgets and track success metrics
- Ensure quality and timely deliverables for client requests
- Support QBRs (Quarterly Business Reviews) with the team/Account manager, including data support and QA

Qualifications

- 1-2 years of paid media experience, including search marketing and social media
- Bachelor's Degree or above in Science or Engineering
- Possess strong analytical skills for marketing data, as well as innate curiosity and aptitude
- Excellent written and spoken English is a must
- Familiarity with Google Ads, Meta Ads, and Google Analytics
- Proficiency in Excel and PowerPoint
- Google Analytics, Google AdWords, and Meta Ads certifications are a plus

Advantages & Perks

- Opportunity to work closely with the leadership team in a trend-setting organization
- Opportunity to grow with the company as part of its early core team
- Work amongst some of the most free thinkers and driven professionals

Must-have skills Digital Marketing, Performance Marketing, Paid Media Advertising

Positive-to-have skills

Google AdsMeta Ads

📌 Senior Executive - Performance Marketing (Mumbai)
🏢 Weekday AI (YC W21)
📍 Mumbai