Position: Senior Digital Marketing Executive

Department: Digital Marketing

Experience: 2–5 Years

Industry: EdTech

Employment Type: Full-Time

Job Summary

We are looking for a Senior Digital Marketing Executive to manage and execute digital marketing activities across paid advertising, social media, content marketing, and lead generation. The ideal candidate should have robust hands-on experience in running ad campaigns, managing social media platforms, creating engaging content, and analyzing campaign performance.

Key Responsibilities

1. Paid Advertising & Campaign Management

- Plan, execute, and optimize Google Ads and Meta Ads campaigns.
- Manage campaigns for lead generation, brand awareness, course promotions, and admissions.
- Conduct keyword research, audience targeting, competitor analysis, and A/B testing.
- Monitor CPC, CPL, CTR, conversion rate, ROAS and overall campaign performance.
- Optimize budgets and campaigns to achieve maximum ROI.
- Prepare regular campaign performance reports and insights.

2. Social Media Management

- Manage IPCS Global's social media presence across Instagram, Facebook, LinkedIn, and YouTube.
- Develop and maintain a monthly social media content calendar.
- Plan and publish Reels, posts, stories, carousels, videos, and promotional creatives.
- Monitor trends, hashtags, audience engagement, and platform updates.
- Respond to comments/messages and coordinate with relevant teams when required.
- Increase followers, reach, engagement, and brand visibility.

3. Content Marketing

- Develop engaging content related to education, technology, career opportunities, courses, and student success.
- Create content ideas, captions, hooks, campaign concepts, and promotional copy.
- Coordinate with Graphic Designers, Content Creators, and internal teams for creative production.
- Ensure content is aligned with brand guidelines and campaign objectives.
- Repurpose content across different digital platforms.

4. SEO & Website Support

- Support basic SEO activities, keyword research,



on-page optimization, and content optimization.
- Coordinate with the content/technical team for website updates and landing pages.
- Monitor website traffic, campaign conversions, and lead sources using analytics tools.

5. Analytics & Reporting

- Track and analyze digital marketing KPIs.
- Prepare weekly/monthly reports on campaigns and social media performance.
- Identify trends and provide recommendations for improving performance.
- Monitor lead quality and coordinate with the Sales/Admissions team to improve lead conversion.

Required Skills
- Strong knowledge of Google Ads & Meta Ads Manager.
- Social media management and marketing.
- Content planning and content marketing.
- Lead generation and campaign optimization.
- Google Analytics / GA4 and basic reporting.
- SEO fundamentals.
- Strong analytical and problem-solving skills.
- Excellent communication and copywriting skills.
- Knowledge of Canva and basic creative tools is an advantage.
- Ability to manage multiple campaigns and deadlines.

Qualifications
- Bachelor's degree in Digital Marketing, Marketing, Business Administration, Communications, or a related field.
- 2–5 years of relevant experience in Digital Marketing.
- Hands-on experience in paid advertising and social media management is mandatory.
- Experience in EdTech, Education, Training, or similar industries will be an advantage.

KPIs
- Lead generation and qualified leads.
- Cost Per Lead (CPL).
- Campaign ROI/ROAS.
- Conversion rate.
- Website traffic and conversions.
- Social media reach and engagement.
- Follower growth.
- Content performance.
- Campaign execution within timelines.
- Overall digital brand visibility.

Preferred Candidate Profile A results-oriented and creative digital marketer who can independently manage paid campaigns, social media, and content activities while continuously analyzing data and improving campaign performance. Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits

- Commuter assistance
- Leave encashment
- Paid sick time
- Paid time off

Work Location: In person

📌 Senior Digital Marketing Executive (Thiruvananthapuram)
🏢 HOC
📍 Thiruvananthapuram