Key Responsibilities

Brand Strategy & Positioning

- Develop and strengthen Sterco's brand narrative and communication architecture.
- Ensure consistent brand messaging across the website, social media, presentations, campaigns and external communication.
- Identify opportunities to position Sterco as a thought leader in areas including:

- Digital transformation

- Enterprise digital experiences

- AI Search Visibility

- Generative Engine Optimisation (GEO)

- SEO and digital growth
- Emerging digital technologies.
- Develop communication campaigns around Sterco's capabilities, expertise, achievements and client success stories.

Social Media Strategy & Management

- Develop and execute Sterco's social media strategy with primary focus on LinkedIn.
- Create annual, quarterly and monthly content strategies and editorial calendars.
- Build a strong mix of content formats including:

- Thought leadership

- Industry insights

- Case studies

- Client success stories

- Technology perspectives

- Leadership communication

- Company milestones
- Culture and employer branding.

Role & responsibilities Leadership & Thought Leadership

- Work closely with Sterco's leadership team to develop thought leadership platforms.
- Create LinkedIn and digital communication strategies for senior leaders.
- Develop articles, opinion pieces, posts, speeches and perspectives based on leadership insights.
- Identify relevant industry conversations where Sterco can contribute meaningful expertise.




- Help build a distinctive voice for Sterco's leadership in the digital and AI ecosystem.

Content & Campaign Development

- Conceptualise integrated brand and marketing campaigns.
- Develop campaign messaging and creative briefs.
- Lead the creation of high-value content assets such as:

- Industry reports

- Whitepapers

- Case studies

- Insight articles

- Infographics

- Videos
- Thought leadership series.
- Work with internal creative, design, SEO and technology teams to ensure high-quality execution.

Lead Generation Support

- Develop content-led campaigns that support business development and lead generation.
- Work with the sales and digital marketing teams to identify priority sectors and audiences.
- Create campaigns around Sterco's key service offerings.
- Support landing page messaging, lead magnets and campaign communication.
- Analyse campaign performance and recommend improvements.

Awards & Industry Recognition

- Identify relevant national and international awards for Sterco.
- Work with internal teams and the PR function to develop robust award submissions.
- Build a structured annual awards calendar.
- Develop compelling narratives around Sterco's work, innovation and achievements.

Measurement & Reporting Track and report key communication and marketing metrics including:

- Social media growth
- Engagement quality
- Share of voice
- Leadership visibility
- Content performance
- Website traffic contribution
- Campaign performance
- Marketing-qualified leads.

📌 Senior Brand Manager (Delhi)
🏢 Sterco
📍 Delhi