We are looking for a Senior Sales Engineer / Area Sales Manager with experience in industrial automation solution sales. The role involves identifying potential customers and automation projects across manufacturing industries, understanding technical requirements, developing techno-commercial proposals in coordination with internal teams, and managing opportunities through closure.

The position requires strong customer interaction, industry networking, technical understanding of automation systems, and ownership of assigned sales targets.

Key Responsibilities

Identify prospective customers, stakeholders, department heads, and decision-makers across relevant manufacturing industries. Develop current business opportunities for industrial automation solutions within the assigned territory. Conduct regular customer visits to identify automation requirements and upcoming projects. Identify RFQs and project opportunities and ensure timely submission of proposals. Understand customer applications, manufacturing processes, and technical requirements. Translate customer requirements into suitable automation systems and solution concepts. Coordinate with proposal and engineering teams for preparation of technical and commercial proposals. Manage the sales cycle from opportunity identification and requirement discussion through proposal and commercial closure. Build and maintain relationships with customers, industry stakeholders, and relevant vendor networks. Own and achieve assigned annual sales budgets and sales targets. Maintain accurate customer,



contact, opportunity, and project information in CRM systems. Track active opportunities and maintain regular follow-up with customers and internal teams.

Required

Qualifications

Bachelor's degree or Diploma in Mechanical Engineering, Electrical Engineering, Electronics Engineering, Mechatronics, Automation, Instrumentation, or a related technical discipline. 4–10 years of relevant experience in industrial automation sales, solution sales, technical sales, or project sales.

Experience working independently to identify customers and automation projects. Ability to understand customer requirements and convert them into technical and commercial proposals. Established customer or industry network within manufacturing segments is preferred. Comfortable with regular customer visits and territory-based business development.

Technical

Skills

Industrial Automation

Industrial Automation Systems Robotics and Robotic Automation Collaborative Robots (Cobots) Gantry Automation Systems Conveyor Systems Line Balancing / Assembly Line Automation Automation Applications

Dispensing Automation Palletizing Systems Pick-and-Place Automation Machine Tending Material Handling Automation Manufacturing Process Automation Techno-Commercial Sales

Customer Requirement Analysis RFQ Management Technical Proposal Preparation Commercial Proposal Coordination Solution Selling Project / Opportunity Management Sales Target Management Software / Tools

CRM MS Office CAD Solid Works

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