Company Description Upsell Ecommerce is a USA-focused Amazon seller service company helping sellers grow,

optimize, and scale their businesses. We're building out our marketing team and looking for a driven SEO Executive to help strengthen our organic search presence and support our

US-market clients.

Role Description We are looking for an experienced SEO Executive who is passionate about search engine optimization and comfortable working on projects targeting the US market. The ideal candidate has a strong foundation in SEO fundamentals, proven hands-on tool experience, and excellent

English communication skills. This role requires prior professional SEO experience — freshers will not be considered.

Primary Goal: Drive organic niche traffic and organic lead generation for Upsell

Wholesale's services (upsellwholesale.com) — including admissions for the Amazon Wholesale course — and grow overall organic visibility and brand presence in the US market.

Qualifications

- Conduct keyword research and competitor analysis for US-based audiences
- Perform on-page SEO: meta tags, headers, internal linking, content optimization
- Execute off-page SEO activities: link building, guest posting, outreach
- Conduct technical SEO audits (site speed, crawlability, indexing, mobile-friendliness)
- Track, analyze, and report on SEO performance using industry tools
- Collaborate with the content and web team to implement SEO best practices
- Stay updated on Google algorithm changes and SEO trends in the US market
- Assist in local and content-driven SEO strategies for client websites
- Optimize content for GEO (Generative Engine Optimization) to improve visibility in
- AI-generated answers (ChatGPT, Google AI Overviews, Perplexity, Gemini, etc.)
- Optimize content for AEO (Answer Engine Optimization)



— structuring content for featured snippets, voice search, and direct-answer results
- Execute off-page SEO activities using a mix of link building, outreach, and directory/citation tools
- Implement structured data/schema markup to support GEO and AEO visibility
- Research and monitor how brand/content is being cited or surfaced in AI search tools

and LLM responses

Required Qualifications

Graduate in any discipline (Bachelor's degree required); candidates who are regular pass-outs of 12th standard (10+2) may also apply

Certification in SEO from a reputed institute (mandatory)

1. Basic to intermediate hands-on experience with SEO tools such as:

SEMrush

Ahrefs

Google Search Console

Google Analytics (GA4)

Google Keyword Planner

Screaming Frog

Moz

1. Hands-on experience with off-page SEO tools , such as:

- Ahrefs / SEMrush (backlink audit & link building)
- Ubersuggest
- BuzzStream (outreach management)
- Majestic SEO
- Linkody / Monitor Backlinks
- HARO / Qwoted (digital PR & link acquisition)

1. Working knowledge of GEO (Generative Engine Optimization) tools/practices, such

as:
- ChatGPT, Perplexity, Google AI Overviews, Gemini (for testing brand/content
- visibility in AI answers)
- Schema markup tools (Schema.org, Google's Structured Data Markup Helper)
- Profound / Otterly.ai / similar AI-visibility tracking tools (preferred, not mandatory)




- Working knowledge of AEO (Answer Engine Optimization) tools/practices, such as:
- AnswerThePublic
- AlsoAsked
- Google's "People Also Ask" research
- FAQ schema and featured snippet optimization techniques

1. Robust understanding of SEO fundamentals: on-page, off-page, technical SEO, GEO,

and AEO
1. Basic knowledge of HTML/CMS platforms (WordPress, Shopify) is a plus

Preferred Skills

- Prior exposure to Amazon/e-commerce SEO is an advantage
- Understanding of US search market trends and consumer behavior
- Ability to work independently and meet deadlines
- Analytical mindset with attention to detail

Key Performance Indicators (KPIs)

- Organic traffic growth (month-over-month and quarter-over-quarter)
- Keyword rankings movement (target keywords in top 3, top 10, top 20)
- Number of keywords ranking on Page 1
- Backlink growth (quantity and quality — domain authority/rating of linking sites)
- Domain Authority (DA) / Domain Rating (DR) improvement
- Organic conversion rate and lead/inquiry generation from organic traffic
- Course admission leads/sign-ups generated from organic search (Amazon Wholesale

course)
- Technical health score (site speed, crawl errors, indexing issues resolved)
- Content optimization output (pages/blogs optimized or published per week)
- AI/LLM visibility — brand mentions and citations in AI Overviews, ChatGPT, Perplexity, etc. (GEO/AEO performance)
- Featured snippet / "People Also Ask" captures
- Bounce rate and average session duration on organic landing pages

Reporting

- Weekly SEO performance reports covering rankings, traffic, backlinks, technical audit updates, and GEO/AEO visibility
- Monthly consolidated report summarizing overall progress against KPIs and targets

📌 Search Engine Optimization Executive (Noida)
🏢 Upsell Ecommerce
📍 Noida