Organization Brief :

GUS Global Services is the Indian arm of Global University Systems, a Netherlands-based organisation. GUS Global provides services to its academic partners, including UPES and Pearl Academy in India.

You may check our company website https://www.gusindia.global/ for more details about who we are.

Chance: Manager Social Media - UPES

Job Responsibilities :

Social Media:
- Content Creation: Develop high-quality and engaging content for all social media channels, including text, images, videos, and other multimedia formats. Tailor content to suit the user preferences of each platform and maintain consistency in brand voice.
- Scheduling: Create & follow mechanisms to plan, prioritize, automate and maintain daily/weekly/monthly/quarterly/annual calendar aligned to marketing and business priorities, with clearly defined KPIs
- Paid Social Media Advertising: Plan, execute, and monitor paid social media campaigns to boost visibility and achieve marketing objectives.
- Analytics and Reporting: Track, analyse, and report on key performance metrics,



such as engagement, reach, conversion rates, and follower growth. Use data-driven insights to optimize social media campaigns. Regular monitoring and reporting of performance through presentations, leading calls and face-to-face meetings with stakeholders.
- Influencer and Partnership Collaboration: Identify and collaborate with relevant influencers and partners to expand our brand's reach and credibility within the target audience.
- Events: Live Events management including Live streaming & live updates on social platforms
- Social Listening: Stay attuned to online conversations and trends related to our industry, products, and brand. Use social listening tools to gain insights and adapt strategies accordingly.
- Social Media Trends and Innovation: Stay up-to-date with the latest social media trends, algorithm changes, and emerging platforms to ensure our strategies remain current and effective.
- Nu

📌 Manager Social Media (Delhi)
🏢 UPES
📍 Delhi