About the Company

We are a fast-growing Indian pet-care company focused on developing and delivering high-quality grooming and food products for dogs and cats. With a strong focus on product quality, innovation and customer needs, we are building a growing presence across the Indian pet-care market.

As we expand our distribution and retail network, we are looking for an energetic and result-oriented Sales Manager who can take ownership of sales growth, develop strong business relationships and build a high-performing market presence.

About the Role

We are looking for a dynamic Sales Manager to drive business development and sales expansion across assigned markets. The candidate will be responsible for developing distributors and dealers, acquiring new customers, managing existing accounts and achieving monthly and annual sales targets.

Role & Responsibilities

- Develop and execute sales strategies to achieve monthly, quarterly and annual revenue targets.
- Identify and onboard new distributors, dealers, retailers, pet shops, grooming salons and other relevant business partners.
- Develop and manage the distributor/dealer network across assigned territories.
- Generate new business opportunities through market visits, networking, references, cold calling and lead generation.
- Build and maintain robust relationships with distributors, retailers and key customers.
- Drive product placement, visibility and availability across the assigned market.
- Conduct regular market visits to understand customer requirements, competitor activity and market trends.
- Identify new territories and business opportunities for market expansion.
- Ensure achievement of sales targets, collection targets and business growth objectives.
- Coordinate with distributors and internal teams for order processing,



stock availability and timely delivery.
- Track sales performance, prepare regular sales reports and maintain an updated sales pipeline.
- Monitor competitor pricing, products, promotions and market activities.
- Participate in exhibitions, trade events, dealer meets and other business-development activities.
- Work closely with the management team to develop new sales initiatives and promotional strategies.
- Ensure excellent after-sales relationship and resolve customer/distributor concerns promptly.
- Build a strong and sustainable sales pipeline for long-term business growth.

Preferred Candidate Profile
- 26 years of experience in sales/business development, preferably in FMCG, pet care, personal care, consumer products, retail or related industries.
- Experience in B2B sales, distributor/dealer management and channel sales will be strongly preferred.
- Proven track record of achieving or exceeding sales targets.
- Strong understanding of territory development and distributor network expansion.
- Excellent communication, negotiation and relationship-management skills.
- Should be comfortable with extensive market visits and field sales.
- Strong ability to identify new business opportunities and convert leads into customers.
- Self-driven, target-oriented and capable of working independently.
- Positive knowledge of MS Excel, CRM tools and basic sales reporting.
- Strong analytical and problem-solving abilities.
- Willingness to travel as required for business development.
- Candidates with an existing network among pet shops, pet distributors, grooming salons, veterinary/pet-care retailers and modern trade will have an added advantage.
- A passion for building brands and working in a fast-paced entrepreneurial environment would be a strong plus.

📌 Sales Manager (Chandigarh)
🏢 PawLeela
📍 Chandigarh