Full job description

Job Title: Google Ads Specialist (Performance Marketing)

Experience: 2-5 Year

Location: Kolkata

Key Responsibilities
- Manage and optimize Google Ads campaigns (Search, Display, Video & Remarketing)
- Perform keyword research using Broad, Phrase & Exact Match strategies
- Optimize campaigns for CTR, CPC, CPA, ROAS & Conversion Rate
- Manage bidding strategies like Manual CPC, Target CPA & Maximize Conversions
- Improve Quality Score through ad relevance and keyword optimization
- Conduct A/B testing for ads, creatives, and landing pages
- Track campaign performance using Google Analytics, GA4 & GTM
- Set up conversion tracking, pixels & event tracking
- Generate performance reports and actionable insights
- Handle lead generation and low-budget optimization campaigns

Required Skills:
- Robust hands-on experience in Google Ads (PPC)
- Good understanding of:




- Quality Score
- CTR, CPC, CPA & ROAS
- Conversion Optimization
- Experience with:
- Search, Display & Video Campaigns
- Remarketing/Retargeting
- Google Analytics / GA4
- Google Tag Manager
- SEMrush / Ahrefs
- Knowledge of landing page optimization and audience targeting
- Strong analytical and problem-solving skills
- Good communication & reporting abilities
- Ability to manage multiple campaigns simultaneously
- Experience in lead generation & performance marketing
- Google Ads certifications preferred

Experience:
- Google Ads, PPC, ROI, Campaigns: 1 years (required)

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Google Ads Specialist (Kolkata)
🏢 Proclivity Digitech
📍 Kolkata