Requisition Number:54550

Job Location:Bangalore, IND

Global Grade:Band 5

Work Type:Office Working

Employment Type:Permanent

Posting Start Date:22/05/2026

Posting End Date:05/06/2026
Job Summary

Key Responsibilities
- Define and operationalize end-to-end client lifecycle frameworks covering onboarding, activation, engagement, cross-sell, up-sell, retention, and reactivation.
- Identify and prioritise high-impact use cases (e.g., excess cash deployment, maturing deposits, portfolio gaps, AUM decline triggers) aligned to business goals.
- Design Next Best Action (NBA) strategies tailored to client segments, behaviours, and lifecycle stages.
- Ensure contextual, real-time decisioning across key trigger events (transactional, behavioural, and portfolio-based signals
- Build and manage always-on, event-triggered campaigns using Pega CDH to deliver personalised recommendations in real time.
- Define and execute trigger frameworks (e.g., life events, balance thresholds, inactivity, product maturity).
- Configure eligibility, suitability,



and prioritisation rules to ensure relevant and compliant outreach.
- Optimise contact policies, suppression rules, and fatigue management across channels.
- Implement advanced personalisation strategies using customer attributes, behavioural data, and predictive scores.
- Design and run A/B and multivariate testing frameworks to continuously optimise campaigns and journeys.
- Iterate on messaging, creatives, and offers based on performance insights and client response data.
- Ensure seamless integration of digital sales & engagement journeys with human assisted channels and drive use cases
- Collaborate closely with cross-functional teams to understand business objectives and translate them into effective decisioning strategies.
- Partner with product, technology, program management, and other stakeholders to prioritize and plan roadmap items.
- Identify opportunities to improve productivity and quality.

Key Responsibilities

Strat

📌 Product Owner (Bengaluru)
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