JOB TITLE: MT - Key Account Manager (Beverage Industry)
Department: Sales / Key Accounts / Modern Trade
Reporting To: COO
ROLE OVERVIEW
KEY RESPONSIBILITIES
1. Key Account & Channel Management
- Support handling of key beverage accounts across MT, GT, HoReCa, QSRs, and institutions
- Coordinate with distributors and channel partners for order execution and replenishment
- Ensure timely order placement, dispatch, and delivery to accounts
- Maintain strong day-to-day relationships with buyers and store managers
2. Sales Execution & Growth Support
- Assist in driving primary and secondary sales for assigned accounts
- Support account-wise volume targets, SKU mix, and range expansion
- Track outlet-level sales, offtake, and inventory levels
- Identify upselling and new SKU introduction opportunities
3. Trade Marketing & Visibility Execution
- Ensure in-store visibility as per brand guidelines (chillers, racks, danglers, POSM)
- Support promotions, schemes, samplings, and activations at store / campus / HoReCa level
- Monitor pricing, discounting,
and competitor activity in outlets
4. Client Coordination & Relationship Management
- Coordinate with modern trade buying teams and HoReCa procurement teams
- Support negotiations on pricing, promotions, and commercial terms under guidance
- Handle routine client queries, claims, and basic escalations
5. Market Intelligence & Reporting
- Track competitor brands, pricing, packs, and promotional activity
- Maintain sales MIS, outlet mapping, and account performance reports
- Support demand forecasting and replenishment planning
6. Process & Compliance
- Ensure adherence to internal SOPs, credit norms, and approval processes
- Maintain accurate documentation for pricing, schemes, and agreements
- Support CRM updates and data accuracy
REQUIRED SKILLS
- Robust communication and relationship-building skills
- High execution focus and field orientation
- Analytical ability and attention to detail
- Ability to work in fast-mov
📌 Business Development Executive (Surat)
🏢 EROCARE
📍 Surat