Senior Digital Marketing Specialist (Meta Ads & Lead Generation)

Location:Kudasan, Gandhinagar (Work From Office)
Experience: 3+ Years

We are looking for a result-oriented Performance Marketing Specialist who can independently handle Meta Ads, lead generation, landing pages, conversion tracking, and funnel optimization.

This is not a basic social media posting role. We are looking for someone with hands-on execution experience in performance marketing and lead conversion.

Key Responsibilities:
- Manage Meta Ads (Facebook & Instagram)
- Create and optimize landing pages
- Setup Pixel, Conversion Tracking & Lookalike Audiences
- Generate quality leads and improve ROI
- Handle funnel optimization and A/B testing
- Work with forms, CRM, WhatsApp integrations, and automation workflows
- Monitor campaign performance (CPL, CTR, ROAS)




- Coordinate with design/content team for campaign execution

Required Skills:
- Meta Ads / Paid Ads
- Lead Generation
- Landing Pages / WordPress
- Pixel & Conversion Tracking
- Funnel Optimization
- Analytics & Performance Marketing
- Basic HTML/CSS understanding
- AI tools knowledge

Positive to Have:
- Google Ads
- GA4 / GTM
- WhatsApp API
- Zapier / Automation Tools

We are looking for someone who understands execution, problem-solving, and modern AI-driven marketing workflows with mínimal developer dependency.

Pay: ₹30,000.00 - ₹60,000.00 per month

Experience:
- Performance Marketing Specialist - Meta Ads: 2 years (required)

Work Location: In person

📌 Senior Digital Marketing Specialist (Gandhinagar)
🏢 Projex It Services
📍 Gandhinagar