Job DescriptionRole Identifier

NJob Title: Regional Sales Manager - East

NBusiness: Laminate

NDeputation Location: Kolkata

NBand: 3

NReporting To: Chief Sales Officer

NRole Objective

nThe Regional Sales Manager oversees all sales activities within a designated region, manages a team of sales representatives, and drives revenue growth by implementing effective sales strategies. This role requires strong leadership, strategic thinking, and a focus on achieving sales targets.

NJob Responsibilities

nSales Strategy and Planning:

N

n
- Develop and execute sales strategies to meet and exceed regional sales targets.
N
- Analyze market trends, customer needs, and competition to identify growth opportunities.
N

nTeam Management and Leadership:

N

n
- Recruit, train, and manage a regional sales team, setting clear sales targets and goals.
N
- Provide guidance, coaching, and performance evaluations to the sales team.
N

nBusiness Development:

N

n
- Build and maintain solid relationships with key customers, clients, and partners in the region.
N
- Explore and pursue new business opportunities to expand market share and increase sales revenue.
N

nSales Operations Management:

N

n
- Oversee day-to-day sales operations, ensuring adherence to sales processes and policies.
N
- Monitor sales metrics, analyze performance, and prepare reports for management review.
N

nCustomer Relationship Management:

N

n
- Ensure high levels of customer satisfaction by addressing customer queries and concerns.
N
- Implement strategies toimprove customer retention and foster long-term relationships.
N

nBudgeting and Forecasting:

N

n
- Develop and manage the regional sales budget, forecasting sales volumes, and tracking expenses.
N
- Monitor financial performance against targets and take corrective actions as necessary.
N

nMarket Analysis and Reporting:

N

n




- Analyze regional market data, customer feedback, and sales reports to identify trends and opportunities.
N
- Prepare and present regular sales reports, forecasts, and analysis to senior management.
N

nKey Performance Indicators

N-Primary Revenue value - HPL Target

N-Primary Revenue Vale - LPL Target

N-SLC Value to the total sales Value

N-Project/OEM Pipeline Health

N-Ket Outlet Program Performance

N-ND Expansion - Coverage across retail, AIDS and OEMs

N-Primary Collection as per defined Cr. Days

N-Reduction in Employee Leaving within 1 Year

N-PJP effectiveness and adherence

NInternal Stakeholders

n

N
- National Sales Head
N
- National Sales Director
N
- Regional Accounts Team
N
- Regional Supply Chain Management Team
N
- Regional IT Team
n

NExternal Stakeholders

n

N
- Distributors
n
- Business Partners
N
- Senior Industry Influencers & Customers
N
- OEM's
n

nDesired Position Qualification

N

n
- Should have definitely worked in respectable B2C brands in the Building Material Industry (Specially working with Laminate organization)
N
- Should have worked in an ERP environment, and should have working exposure to Sales automation tools (SFA) & IT tools – Distributor Management System (DMS), and CRM
N
- Should have had exposure to world class systems & processes
N
- Should have working knowledge of Influencers like Contractors and Architects, along with deep understanding of Channel
N
- In Sales function, should have worked as a Sales leader, managing 2 or more states, and leading large teams
N
- Should have worked witha Large Channel network, across T1/T2/T3 towns
N
- Should have exposure tomanaging Distributors, as well as managing Large dealers
N
- Working experience in managing both Retail and projects necessary
N

nDesired Education Qualification

N

n
- MBA / PGDBM – Regular from a Tier II College will be preferred.
N

📌 Regional Sales Manager - East (Secunderabad)
🏢 Merino Group
📍 Secunderabad