Position Title : Regional Market Development Manager

Department : Marketing

Reporting to : General Manager - Market Development

Basic Responsibilities

(Detail the Broad Activities to be performed by the employee)

Activities

1. Market Development Responsibilities: Oversee marketing development activities across assigned regions/territories
2. Team Leadership: Lead a team of Area Market Development Managers and/or Market Development Executives.
3. Influencer Engagement: Spearhead influencer engagement activities such as promotional meets, naka meets, and van activities.
4. Activity Effectiveness Analysis: Analyse the effectiveness of engagement activities and suggest as well as execute next steps for business generation.
5. Retention and Growth of Masons/Contractors: 5.1 Responsible for the retention and growth of masons and contractors within the assigned territory.

5.2 Lead and achieve desired targets of mason and contractor schemes.

5.3 Engage with non-active or zero-point users (masons/contractors) to encourage them to scan product tokens.

6. Site Leads Management: Maintain and follow up on site leads for conversion to ensure continuous site demands of MYK Laticrete products.
7. Relationship Building: Work closely with Architects, large masons, and contractors to establish new products in the market.
8. Build relationships with architects and interior designers to help the team secure product and site approvals.
9. Branding Management: Manage branding vendors and execute branding/visibility initiatives as per market demand.
10. Responsible for Coordinating the Product Launches along with Product Managers & Local Sales Team

11. Strategic Approach:



Inputs to team/ management to capture new/ existing market share

Deliverables (Broad KRAs)

1. Achieving set Silver & Gold Users Retenetion & their Points Growth from each of his assigned territories 2- Achieveing set Premium Products Level Scan Growth Targets

2. Achieving Contractor Scheme Targets
3. Achieving Retail Lead Generation & Conversion Targets
4. Achieving Site/Specfication Approvals from B/C Class Architects
5. Achieving set Promotional Meets Execution Targets along with Post Meeting Attendees Productivity 6- Achieving Branding Execution Targets of entire region/zone

Dimensions 6 - 8 # of Team Members

Sales Revenue

Person Specifications Education

MBA

Essential

MBA from Tier 1 & Tier 2 colleges

Experience & Skills Required

Digital Literacy

6 - 8 years experience as a team leader along with overall experience of 10 -12 in sales/business development / influencer engagement (regular MBA colleges)

4 - 5 years experience as a team leader along with overall experience of 6 - 8 in sales/business development / influencer engagement with Team Handling (MBA from Tier 1 & 2 colleges)

Proficiency in data analysis, MS Excel, Powerpoint, Power BI, Salesforce

Critical to Success Factors :

1 - Leadership & People Orientation : Inspiring leader who motivates and guides teams of AMDMs/MDEs, Empathetic and approachable with masons,



contractors, architects, and field staff, Decisive yet fair in handling conflicts, feedback, and performance issues.

2- Result & Growth Orientation : Target-driven mindset, always aligning actions to business growth, Persistence and resilience to chase conversions and re-engage inactive users, High ownership of market results, never passing accountability.

3 - Influence & Relationship Building : Strong interpersonal skills to build trust with influencers (masons, contractors, architects), Charismatic and engaging communicator in promotional meets

4 - Strategic & Analytical Thinking : Analytical mindset to measure ROI of activities, improve efficiency, and share insights, Problem-solving orientation to address gaps in retention, activation, or other day to day marketing activities in mapped territories.

5 - Execution Excellence : Detail-oriented in planning activities, branding execution, and vendor coordination, Discipline and consistency in follow-ups (site leads, Silver & Gold Users, Contractors Qualifications, team reviews), Strong project management skills to launch New Products and Scheme/Campaigns on time.

6 - Communication & Collaboration: Collaborative mindset to align market development with sales and marketing goals, Clear communicator with team, and cross-functional stakeholders (sales, product, accounts, marketing).

7 - Entrepreneurial & Creative Mindset : Ownership mentality, treating the region as a mini-business unit., Proactive in spotting new opportunities (new influencers, sites, channels), Innovative in designing local market activities beyond standard playbooks.

📌 Regional Market Development Manager (Mumbai)
🏢 MYK Laticrete
📍 Mumbai