12 Sep
|
Wnted
|
Gurugram
Reddit Growth Operator | Organic, Community & Paid Acquisition
Company: Wnted
Role type: Full-time or contract-to-hire
Location: Remote; must overlap with U.S. working hours
Reports to: Founders
About Wnted
Wnted is a save-now-buy-later platform that helps consumers save toward products they want instead of borrowing at checkout. Users can save products from any store, automate contributions, track prices and stock, and unlock savings at purchase.
We are looking for a Reddit-native growth operator to make Reddit a measurable customer-acquisition channel during the holiday season.
The Role
You will own Wnted’s Reddit strategy across organic growth, community relationships, content, account operations, paid acquisition and measurement.
Prior Reddit leadership is non-negotiable. You must have previously led a Reddit marketing or growth initiative and/or moderated a successful, active Reddit community. Personal Reddit usage or general social media experience is not enough.
What You Will Own
- Identify and map the subreddits where Wnted’s audiences already spend time.
- Build a database of community rules, moderator expectations, account requirements, successful formats and promotional restrictions.
- Develop Reddit-native posts, comments, discussions, AMAs, community activations and seasonal campaigns.
- Build relationships with moderators, creators and community operators.
- Monitor conversations around shopping, wishlists, saving, budgeting, price drops, BNPL, gifting and student spending.
- Manage authorized brand, founder and campaign accounts securely.
- Use browser-profile and multi-account tools such as GoLogin, Multilogin or AdsPower.
- Own Reddit Ads Manager across app-install, conversion,
retargeting and full-funnel campaigns.
- Test subreddit, interest, keyword, custom-audience and lookalike targeting.
- Develop community-specific creative, offers and landing-page experiments.
- Implement and verify Reddit Pixel, Conversions API, deep links, UTMs and mobile attribution with engineering.
- Monitor Wnted mentions, respond to criticism and escalate financial, privacy or product concerns.
- Deliver a concise weekly report covering spend, experiments, conversions, community feedback and next actions.
- Repurpose successful Reddit insights into occasional X and Threads content. These platforms will represent less than 10% of the role.
How Success Will Be Measured The primary measure is the number and quality of activated savers attributable to Reddit—not karma, impressions or posting volume.
Core metrics include
- Cost per funded saver
- Savings goals created
- Bank-link and first-contribution conversion
- Settled first contributions
- Install-to-activation conversion
- Seven- and 30-day retention
- Organic referral conversions
- Paid campaign CAC and cohort quality
- Repeatable community and creative formats
Required Experience You must meet at least one of the following requirements:
- Previously led a Reddit growth, marketing or customer-acquisition initiative with measurable results.
- Currently moderate or previously moderated a successful Reddit community with meaningful scale and sustained engagement.
You must also have:
- Hands-on experience with Reddit organic strategy and Reddit Ads.
- Deep understanding of subreddit culture, moderator expectations and content dynamics.
- Experience managing multiple accounts using secure browser profiles.
- Robust Reddit-native writing and direct-response copywriting.
- Experience with attribution, UTMs, conversion tracking and campaign analysis.
- Evidence of qualified traffic, conversions, app activations, revenue or community growth.
- Excellent written English and familiarity with U.S. internet culture.
Strongly Preferred
- Consumer app, fintech, ecommerce or marketplace experience.
- Experience acquiring Gen Z or college-age consumers.
- Familiarity with Reddit Pro, Pixel, CAPI and mobile-attribution platforms.
- Existing relationships with Reddit moderators, creators or community operators.
- Experience with holiday, gifting, shopping or personal-finance campaigns.
How to Apply
Please include
1. Reddit initiatives or communities you have led or moderated.
2. Links, screenshots or redacted evidence verifying your experience.
3. Results from at least one Reddit Ads campaign.
4. One organic Reddit initiative that produced a measurable outcome.
5. Your experience with GoLogin, Multilogin or similar tools.
6. Your availability, location, compensation expectations and earliest start date.
Finalists may be invited to complete a short paid exercise.
Compensation
Competitive compensation based on experience, with potential performance incentives tied to verified, retained savers.
📌 Reddit Growth Operator | Organic, Community & Paid Acquisition (Gurugram)
🏢 Wnted
📍 Gurugram